1. Rapisardi Intellectual Property © - 2010 Rapisardi Intellectual Property Madrid Protocol & Community Trade Mark: ADVANTAGES Gianluigi VOLONTE’ Trademark Attorney

2. Rapisardi Intellectual Property © - 2010 INTERNATIONAL TRADE MARK  protection available from 1900 Belgium, France, Italy, The Netherlands, Portugal, Switzerland  protection available from 1950 + Austria, Germany, Hungary, Liechtenstein, Luxembourg, Morocco, Romania, Vietnam  protection available from 2000 + Albania, Antigua and Barbuda, Armenia, Azerbaijan, Belarus, Bhutan, Bosnia and Herzegovina, Bulgaria, China, Croatia, Cuba, Czech Republic, Democratic Republic of Korea, Denmark, Estonia, Finland, Georgia, Greece, Iceland, Japan, Kazakhstan, Kenya, Kyrgyzstan, Latvia, Lesotho, Liberia, Lithuania, Mongolia, Mozambique, Norway, Poland, Republic of Macedonia, Republic of Moldova, Russian Federation, Serbia, Sierra Leone, Singapore, Slovakia, Slovenia, Sudan, Swaziland, Sweden, Tajikistan, Turkey, Turkmenistan, Ukraine, United Kingdom 2

3. Rapisardi Intellectual Property © - 2010 3 Protection available now Albania Algeria (A) Antigua and Barbuda Armenia Australia Austria Azerbaijan Bahrain Belarus Benelux (Belgium, The Netherlands, Luxembourg) Bhutan Bosnia and Herzegovina Botswana Bulgaria China Croatia Cuba Cyprus Czech Republic Democratic People’s Republic of Korea Denmark Egypt Estonia European Community Finland France Georgia Germany Ghana Greece Hungary Iceland Iran Ireland Italy Japan Kazakhstan (A) Kenya Kyrgyzstan Latvia Lesotho Liberia Liechtenstein Lithuania Macedonia Madagascar Moldova Monaco Mongolia Montenegro Morocco Mozambique Namibia Netherlands Antilles Norway Oman Poland Portugal Republic of Korea Romania Russian Federation San Marino Sao Tome & Principe Serbia Sierra Leone Singapore Slovakia Slovenia Spain Sudan Swaziland Sweden Switzerland Syrian Arab Republic Tajikistan (A) Turkey Turkmenistan U.S.A. Ukraine United Kingdom Uzbekistan Vietnam Zambia (A) Only Madrid Arrangement* Malta

4. Rapisardi Intellectual Property © - 2010 Protection available now 4

5. Rapisardi Intellectual Property © - 2010 Who:  an individual or legal entity:  based in a contracting country  proprietor of an identical national trade mark Where:  at the national Trade Mark Office How:  filing a single application form  with just one Power of Attorney  choosing the countries of interest  identifying the products/services to protect  choosing the language  paying the fees 5

6. Rapisardi Intellectual Property © - 2010 6 Fees Country feesSwiss francsCountry feesSwiss francsCountry feesSwiss francs For each country not specifically indicated below 100 eachGeorgia314 for one class 115 for each additional class San Marino197 for one class 57 for each additional class Armenia221 for one class 22 for each additional class Ghana260 for each classSingapore278 for each class Australia281 for each classGreece185 for one class 46 for each additional class Sweden199 for one class 99 for each additional class Bahrain333 for each classRepublic of Korea 233 for each classSwitzerland350 for three classes 50 for each additional class Belarus600 for one class 50 for each additional class Iceland133 for one class 26 for each additional class Turkey353 for one class 69 for each additional class Benelux245 for one class 25 for each additional class Ireland372 for one class 106 for each additional class Turkmenistan209 for one class 105 for each additional class Bulgaria552 for one class 50 for each additional class Italy141 for one class 48 for each additional class Ukraine523 for one class 105 for each additional class China310 for one class 155 for each additional class Japan607 for one class 574 for each additional class United Kingdom295 for one class 82 for each additional class Cuba441 for one class 271 for each additional class Kyrgyzstan340 for one class 160 for each additional class U.S.A.337 for each class Denmark487 up to three classes 124 for each additional class Moldova356 for one class 74 for each additional class Uzbekistan1254 for one class 125 for each additional class Estonia214 for one class 68 for each additional class Norway430 up to three classes 121 for each additional class Vietnam116 for one class 92 for each additional class European Union1311 up to three classes 226 for each additional class Netherland Antilles 248 up to three classes 25 for each additional class Finland314 up to three classes 112 for each additional class Oman470 for each class WIPO FEESSwiss francs Basis653 Colour marks250 For each class from the fourth100 1 CHF = US$ 0.97 = INR 44

7. Rapisardi Intellectual Property © - 2010 Fee comparison 7 CountryLocal FeesWIPO Fees Italy1 class: Chf 285 each additional class: Chf 50 1 class: Chf 141 each additional class: Chf 48 Switzerland3 classes: Chf 5503 classes: Chf 350 United Kingdom1 class: Chf 280 each additional class: Chf 82 1 class: Chf 295 each additional class: Chf 82 European Union3 classes: Chf 15573 classes: Chf 1311

8. Rapisardi Intellectual Property © - 2010 Other advantages:  renewal  change of ownership  registered licences  single-class countries Disadvantage:  central attack 8

9. Rapisardi Intellectual Property © - 2010 COMMUNITY TRADE MARK: protection  Austria  Belgium  Bulgaria  Cyprus  Czech Republic  Denmark  Estonia  Finland  France  Germany  Greece  Hungary  Ireland  Italy 9  Latvia  Lithuania  Luxembourg  Malta  Poland  Portugal  Romania  Slovakia  Slovenia  Spain  Sweden  The Netherlands  United Kingdom

10. Rapisardi Intellectual Property © - 2010 1.Simple filing procedure The filing procedure is simple; a CTM can be obtained by means of a single application 2.Low registration fee The cost of filing a CTM application is significantly less than multiple filings at the various Member State trade mark offices 3.Independent registration The initial CTM registration period is ten years from the date of filing the application and is independent of any other application or registration 4.No requirement for a national trade mark registration/application Compared to the International Registration system, the CTM system does not require the existence of a registration/application in the applicant’s home country 10 Advantages (I)

11. Rapisardi Intellectual Property © - 2010 5.Not reserved for EU Member States A CTM applicant is not required to have a commercial establishment in the EU 6.Single opposition proceeding Any opposition will be examined in front of OHIM in a single proceeding rather than putting forward the same arguments in several different EU trade mark jurisdictions 7.Uniform right to protection throughout the EU The CTM registration protects the owner’s rights in the same way in all of the 27 European countries 8.Less vulnerable to cancellation for non-use Use of the mark in a single Member State will suffice to retain protection for the mark throughout the Community 11 Advantages (II)

12. Rapisardi Intellectual Property © - 2010 9.System of seniority The CTM system of seniority provides that trade mark owners may claim for their CTMs the seniority rights derived from national trade marks in any Country of the EU, thereby allowing those national trade marks to be abandoned without loosing any rights 10.Customs surveillance may be requested in EU countries as well as in most countries of the world. By filing just one application, any EU trade mark or design owner may ask for customs surveillance in all of the 27 EU countries 12 Advantages (III)

13. Rapisardi Intellectual Property © - 2010 13 Statistics Applications - Latest OHIM update (November 30 th 2009)

14. Rapisardi Intellectual Property © - 2010 14 Top 10 Applications - Latest OHIM update (November 30 th 2009) POSITIONTOP 10 (1996-2009)TOTAL% World 1U.S.A.158,21620.66 2GERMANY138,02918.02 3UK90,96011.87 4ITALY64,3168.40 5SPAIN63,4398.28 6FRANCE55,3327.22 7NETHERLANDS26,8943.51 8SWITZERLAND21,8572.85 9JAPAN21,0132.74 10SWEDEN16,0732.10 INDIA1,2540.15

15. Rapisardi Intellectual Property © - 2010  No requirement for a national trade mark registration/application The CTM system does not require the existence of a registration/application in the applicant's home country; the filing requirements for a CTM are therefore also independent of (and may be quite different to) national filing requirements  Independent registration The initial CTM registration period is ten years from the date of filing of the application and is independent of any other application or registration. Under the Madrid system on the other hand, any refusal, withdrawal or cancellation of the basic application or basic registration within five years of the registration date of the international registration will lead to the refusal, withdrawal or cancellation of the international registration to the same extent (central attack) 15 Advantages of the CTM with respect to the International Trade Mark (I)

16. Rapisardi Intellectual Property © - 2010  CTM can be applied for by anyone A CTM applicant is not required to have a commercial establishment in the EU; anyone can file a CTM application. The Madrid System can instead be used only by a person or a legal entity having the necessary ‘connection’ through an establishment, domicile or nationality of any Contracting Party, or of a Member State of an intergovernmental organization (the European Community)  A CTM application is granted in less time than an International TM extended to the EU Usually the CTM application is granted in about 12 months (if no official actions or opposition are raised); the Community portion of the International trademark is granted in about 18/24 months. This is very important with regard to requests for customs surveillance, as these can only be filed once the trademark is registered 16 Advantages of the CTM with respect to the International Trade Mark (II)

17. Rapisardi Intellectual Property © - 2010 17 Rapisardi Intellectual Property THANK YOU FOR YOUR KIND ATTENTION Italy Via Serbelloni, 12 - 20122 Milano Tel. +39 02 763011 - Fax +39 02 76301300 United Kingdom 4 Lincoln’s Inn Fields – WC2A 3AA London Tel. +44 (0)20 74302998 – +44 (0)20 74302999 Fax +44 (0)20 74300165 Switzerland Via Ariosto, 6 – 6901 Lugano Tel. +41 (0)91 9220585 - Fax +41 (0)91 9220558 rapisardi@rapisardi.com www.rapisardi.com