1. Mission Statement The Vision Thing

2. Mission statement Defines the main purpose of the organization Explains what the company/business expects to do in the LONG RUN What the company is all about

3. Mission Statement Enables all in the org to share the same perspective Should be brief & general, but capture the essence of the company

4. Mission Statement Reason the org exists Products & services offered Clientele served Nature & geographic focus of business Areas of specialization

5. Which function of Mgmt? Planning Organizing Directing Controlling

6. When mgmt creates mission statement Forces the org to answer the questions like: –“What are we all about?” –“What do you want the org to do?” –“Where do you want to be?”

7. Examples Mission Statement of Pizza Hut “Increase our share of the pizza market and be a leader in the fast food industry”.

8. Service Corporation Int’l. SCI is dedicated to compassionately supporting families at difficult times, celebrating the significance of lives that have been lived, and preserving memories that transcend generations, with dignity and honor.

9. Carriage Services We are committed to being the most professional, ethical, and highest quality funeral and cemetery service organization in our industry. http://netserv2.carriageservices.com/External/mission&guiding.html

10. Stewart Enterprises Stewart Enterprises, Inc. is a leader in the business of providing death care products and services through the ownership, development and operation of funeral homes and cemeteries and through its commitment to growth, quality, value and service. http://www.stei.com/whoWeAre.cfm http://www.stei.com/whoWeAre.cfm

11. Goals & Objectives Necessary to maintain focus on the Mission Statement Develop an overall goal. Define w/ 2-3 key objectives.

12. Goals Broad statements of what org wishes to achieve Basic plan/direction Intended as motivational Often w/o specific time period

13. SCI goals Integrity | Respect | Service Excellence | Enduring Relationships Celebrating life with dedication, excellence and innovation

14. Objectives Specific statements Time oriented Measurable Used for evaluation (Best when in writing!)

15. Objectives Criteria for measuring progress. Create implementation and measurement strategies. include timetables and action plans to support objectives.

16. examples Objectives for 2010 Add 3 new firms Update the website to add interactive funeral planning Implement ‘green funeral’ options