1. Eric Eiswerth Safety Research Project Manager FORD AUTOMOTIVE SAFETY OFFICE 2011 AASHTO Annual Meeting The Vehicle of the Future: Greener, Safer, Smarter

2. U.S. Motor Vehicle Fatalities – 1960 to 2009 There were 33,808 U.S. traffic fatalities in 2009, “the lowest number of deaths since 1950.” – DOT HS 811363

3. U.S. Motor Vehicle Fatalities – 1960 to 2009 There were 33,808 U.S. traffic fatalities in 2009, “the lowest number of deaths since 1950.” – DOT HS 811363

4. BLIND SPOT INFORMATION SYSTEMADAPTIVE CRUISE CONTROL CROSS TRAFFIC ALERT COLLISION WARNING WITH BRAKE SUPPORT CURVE CONTROL SYSTEM

6. Probe Data E-payment Transactions Signal Phase and Timing Information  Real Time Network Data  Situation Relevant Information Infrastructure Communications Opportunity for Innovation V2V Safety Messages “The Network” Connected Vehicles

7. Intersection Collision Avoidance Opportunity for Safer Driving Greater situational awareness Your vehicle can “see” nearby vehicles and knows roadway conditions you can’t see Reduce or even eliminate crashes thru: Driver Advisories Driver Warnings Vehicle Control Work Zone Notification Vehicle to vehicle communications has the potential to address 82% of the vehicle crash scenarios involving unimpaired drivers

8. Blocked View Intersection

10. Lane Change Warning

11. Intersection Crash Problem Intersection crashes account for 27.3% of all police-reported crashes, or 1.72 million crashes annually in the US. Straight Crossing Path crashes comprise 37% of the intersection crash problem or 636,400 crashes per year (resulting in ~$18 Billion societal harm annually) 2700 fatalities per year Signal Violation: 1200 Fatalities Stop sign Violation: 1500 Fatalities

12. Vehicle to Infrastructure Communication

13. Enhances existing obstacle detection based driver assistance systems Offers new features not possible with existing obstacle detection based driver assistance systems Vehicle to Vehicle Communication

14. urbanization

15. congestion

16. Congestion Costs Chicago Drivers Annually 70 Hours 52 GALLONS $1,738 Texas Transportation Institute, (TTI) 2010 Urban Mobility Report

19. Simpler. Safer. Smarter.

20. 40+ MPG 2012 FOCUS MKZ HYBRID FUSION HYBRID FIESTA

21. UNIQUE APPEARANCE 100% SUSTAINABLE MATERIALS

22. Intelligent Vehicles

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24. DOUBLING INVESTMENT FOR INTELLIGENT VEHICLES