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2. Agenda 2014 Achievements (Off-Line / Digital Marketing): Re-Brandings New Openings Corporate Loyalty Program Conducted Photo Shoots Jaz Buzz Results Visa Deal Social Media Updates & Growth Holiday Check Campaign ROI Website amends 2015 Main Projects (Off-Line / Digital Marketing): New Website Implementation of the new corporate identity Spa Website New Openings (STAG Alcazar & Jaz Aquaviva) Expedia Campaign Renewed HDC Campaign Tophotels Travel Portal Social Media Goals

3. Re-branding Rebranding of Jaz Makadina, Jaz Dar El Madina & Jaz Solaya Updated the new hotels pages’ content / fact sheets / photos (for Makadina) on Jaz.travel HDC & TA: amended the hotels’ profiles and added a renovation message (Makadina) For Facebook, updates on hotels’ individual pages and JHR main page Mail shots in English, German & Russian were sent to our complied database Featured in Jaz Buzz E-mail footers

4. Re-branding Jaz Buzz feature Mail Shot Image

5. New Openings Sol Y Mar Naama Bay Opening: Property Photo Shoot Created/updated hotel profile on jaz.travel, HDC & TA Created photo library on jaz.travel, B2B access, flickr, Panoramio, Pinterest, HDC & TA Facebook Exclusive opening special for Facebook (Total Reach 6680, Total engagement 141) Opening announcement on all SSH Facebook pages, the hotel’s page and JHR pages hash tagging the hotel and the main page (Total Reach 11553, Total Interaction 187) Website banner E-mail shot in English & Russian Feature in Jaz Buzz

6. Corporate Loyalty Program Created the outline and procedures of “Jaz Plus” local corporate loyalty program Carried out different marketing actions including online marketing and printing marketing collaterals necessary for the sales team’s blitz Currently we have 31 accounts signed up Added some STAG properties in Europe among our redemption options within the program for clients to redeem their points

7. Conducted Photo Shoots & Photo Library updates The new photos have been added everywhere ( Jaz.travel, B2B, TA & HDC) The hotels; Jaz Dar El Madina Jaz Solaya Iberotel Lamaya Iberotel Samaya Jaz Makadina Sol Y Mar Paradise Beach Iberotel Makadi Oasis Resort

8. Jaz Buzz Results Created new HTML version of Jaz Buzz ISO the flash version as it more compatible with android users. Statistics for the past 8 months show that we have sent out 70 email campaign with 745,686 email copies. We got 133,738 engaged clients. The open rate was 20% which exceeds the average open rate of the hotel industry (18.6%). We had 14,205 visits to Jaz.travel referred by email campaigns of which 65.20% were new visitors. 35.59 % from Germany / 20.49% from Egypt / 12.77% from UK and 6.30% from Russia.

9. Visa Deal Figures for 2014 # of Room NightsRevenue 152L.E 208,146.00

10. Social Media Updates & Growth Consolidating Facebook pages: After a lot of surveying, we found out that merging our hotels pages under a main page is the most popular FB trend within the hotels industry similar to big chains like Four Seasons, Rixos etc… meanwhile it’s much more less effort /time consuming & increases engagement, not to mention the cross exposure that hotels will get being all marketed together on one page (i.e. upon merging, fans of each individual page are automatically added to main page) Consolidation started last August with the following results (some hotels’ merging is still under process) # of fans on Jaz Hotels, Resorts & Cruises is 27, 721 prior to consolidation it was 4,282 – Iberotel Hotels & Resorts page 9,352 – SYM Resorts page 5,083 Average # of posts per page prior to the merge was 5/month following the merge it’s 15/page/month

11. Social Media Updates & Growth Facebook Referrals to www.jaz.travel www.jaz.travel 2014: total # of website visitors was 572,523 out of which 67.9% were new visitors. Facebook was # 1 social referring website e.g. TA, tophotels etc… (brought in 77.37% of 14,417 new visitors ) & # 7 among the top 10 referring websites to jaz.travel 2013: total visitors to the website were 427, 646 out of which 69.9 % were new. Facebook back then wasn’t classified among the top 10 referral websites despite the fact that it was also #1 among the social referrals. Facebook Competitions: Carried out the following 2 last year: FIFA Week Competition (on all pages): was a social one that included football related question, to increase the engagement, with the following results Reach 134, 856 (all people that viewed the post without/with interaction), Likes 1,026, Comments 281 & Shares 61 (higher reach, lower engagement) The 20 Questions Competition (On Jaz main page): included social, IQ & hotel related questions and generated the following results Reach 33,262, Likes 1,177, Comments 1,455, Shares 139 (lower reach but higher engagement)

12. Social Media Updates & Growth Created an Instagram Account (basically targeted int’l clients but currently the app is gaining more & more popularity within the local market) in October with 844 active followers so far, average engagement 3%. Rather good results compared to for instance Rixos hotels’ account that was created over 2 years ago, currently has 4000 followers & engagement average of 4%. Twitter Account: Is now on an auto-tweet option from Facebook since last August. No. of followers currently is 493 while prior to this step it was 444 following 4 years of the account’s creation Pinterest Account: 7 Boards – 114 Pins – 15 Followers Youtube videos uploaded by currently has 153,608 views

13. Holiday Check Plan & ROI 2014 Holiday Check Plan & ROI Paid ad banners throughout 2014 in different Region / Cities, budget spent was € 12,000.00. 2015 approved budget is € 59,000.00 ROI:

14. 2015 Main Projects Implementation of the new corporate identity

15. 2015 Main Projects Expedia Travel Ads TravelAds is a “pay-per-click” program where hotels bid to get premium placements on the 1st page of Expedia’s search results This program is used to increase the hotels’ visibility in the Expedia ranking for higher conversion and can be especially useful during low season or need periods (can be used to promote Expedia Exclusive offers) The Participating Hotels: 1.Iberotel Luxor - Luxor 2.Jaz Belvedere - SSH 3.Jaz Mirabel Resort - SSH 4.Jaz Makadi Star & Spa – Madinat Makadi, Hurghada 5.Jaz Aquamarine - HRG

16. 2015 Main Projects TopHotels Russian Leading Travel Portal Tophotels Tab: This is basically the hotel’s description page Hotline Tab: that’s a news tab for both B2B & B2C Bonus Tab: For B2B & B2C TourIndex Tab: This is a pure B2B interface, where we get to communicate with/monitor a database of 80, 000 + travel agents not tour operators (includes section like bonus/offers to agents, loyalty program, agents catalogue) Istat Tab: reports related to the competition performance on the website i.e. rating, recommendation etc… and statistical reports on each hotel for the operation to monitor Marketing Tab Rating Operators: where we get to see the productivity (share) of each tour operator on tophotels Rating Hotels: Analysis for all requests sent to Egypt hotels Best price for which a certain competitor is being sold via different tour operators during a given period of time and including all room types if needed e.g. Minimal price of the competitors offered by T/Os e.g.

17. 2015 Main Projects TopHotels Russian Leading Travel Portal The participating hotels; IBL Club Fanara Makadi Beach Makadi Oasis Resort Saraya Resort Aquamarine Belvedere Mirabel Beach/Park/ Club SYM Naama Bay SYM Paradise Beach

18. 2015 Main Projects Social Media Initial Plan: Increase number of fans on our main Jaz, Iberotel, SYM and Travcotels pages by average 6% per quarter as per International chains. Buy verification code for Jaz main page Create the Steigenberger Hotels page Buying the direct booking app to be able to measure the ROI directly Execute at least 2 competitions for each fan page of the above all through 2015 Work on planned posts to be posted weekly from 4-5 posts a week. Addressing a wider range of audience with different topics in order to increase awareness, engagement and reach. Boosting posts via Facebook targeting source markets, certain demographics if needed etc… Instagram competitions to increase followers

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