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Published byTheodore Bridges Modified over 9 years ago
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©2012 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential AGE OF GREAT CHANGE IAMAI JUNE 2013 MUMBAI
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Guest Digital Customer Revenue Properties
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33 WEALTH AND TECHNOLOGY ACCELERATING
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44 GLOBAL MIDDLE CLASS GROWTH 1890199020102030 1 BILLION 2 BILLION 5 BILLION
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55 2010 - 2030 AIRLINE FLEET GROWTH ~1,000 New Incremental Planes 41 % NORTH AMERICA 195% LATIN AMERICA 83 % EUROPE 161 % MIDDLE EAST 78 % AFRICA 206% ASIA PACIFIC
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88 MOBILE USAGE IS HIGH ACROSS THE GLOBE People look at their mobile device every 6.5 minutes, on average 6 billion phones globally 25% travel searches on mobile devices 90 % U.S. 104 % BRAZIL 97% U.K. 130 % France 61% INDIA CHINA % OF CELL PHONE SUBSCRIPTION BY POPULATION
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11 DIGITAL AT STARWOOD CREATING LOYALTY AND ENGAGEMENT Launched SPG Social web site & Facebook app Brand pages on Instagram and Pinterest Extreme Focus on reputation and social engagement
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12 DIGITAL AT STARWOOD
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13 DIGITAL AT STARWOOD Launched SPG Apps in English (iPhone & Android) and Chinese (iPhone) Re-launched Mobile Web for all brands Created text messaging platform BUILDING A CROSS PLATFORM PRESENCE-MOBILE
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14 DIGITAL AT STARWOOD Videos onsite thereby enhancing Starwood's proposition of “Lifestyle brands Leverage UGC –Rating and reviews Improved our User Interface with improved load times and rich content being the central focus. RICHER CONTENT AND TECHNOLOGICAL ENHANCEMENTS
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©2012 STARWOOD HOTELS & RESORTS WORLDWIDE, INC. | Proprietary & Confidential Thank you!
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