1. SMART BUDGET COACHING Whitney Babin

2. WHAT TYPE OF SERVICE DO WE PROVIDE?  Personal Finance Coaching  This idea was chosen because many people need extra help with finances  Types of Coaching  Text-based  Video-based

3. WHO ARE OUR CUSTOMERS?  Young Adults and Adults (18-49)  Working Individuals  Anyone in the United States with Internet Access

4. OUR COMPETITIVE ADVANTAGE  Personalized Service  Flexible Schedule  Great Customer Service  Customer Oriented Website

5. MARKETING  Price  Value of a personalized plan and great customer service  Product  Personal Finance Coaching Service  Place  Completely online and over the Internet  Promotion  Advertisements and sponsors