1. The Ultimate Best Seller Program http://www.peggymccoll.com1 “How To Turn Your Book Into A Business And Earn A Living Doing What You Love” CLASS #1

2. Phase 2 – Class Dates http://www.peggymccoll.com2 Class #2 – Wednesday, July 3rd at 12noon ET Class #3 – Wednesday, July 10th, at 12noon EDT Class #4 – Wednesday, July 24th at 12noon EDT All Classes are at 12noon ET

3. This Class Idea Creation Idea Creation Analyzing the Profit Potential Analyzing the Profit Potential Creating a Revenue Model Creating a Revenue Model http://www.peggymccoll.com3

4. Idea Creation http://www.peggymccoll.com4

5. Claude Bristol “THE TOUGHEST problem that confronts most people is a lack of money. While I have heard of people finding bundles of $1,000 bills by using this Mind Stuff, I think that money comes as a result of combining Mind Stuff and energized action. Certainly your thought can attract money, and once it appears on the horizon, your thought will lead you to ways and means of acquiring it.” “THE TOUGHEST problem that confronts most people is a lack of money. While I have heard of people finding bundles of $1,000 bills by using this Mind Stuff, I think that money comes as a result of combining Mind Stuff and energized action. Certainly your thought can attract money, and once it appears on the horizon, your thought will lead you to ways and means of acquiring it.” http://www.peggymccoll.com5

6. Determining Factors FACTOR 1: What is there a need/want for? Where is their “pain”? What problem(s) do/does people want solved? FACTOR 1: What is there a need/want for? Where is their “pain”? What problem(s) do/does people want solved? FACTOR 2: What can you deliver on (quickly, easily, effectively, with value and integrity)? FACTOR 2: What can you deliver on (quickly, easily, effectively, with value and integrity)? FACTOR 3: Will people pay for it? If so, how much? How badly do they want/need/desire it? FACTOR 3: Will people pay for it? If so, how much? How badly do they want/need/desire it? http://www.peggymccoll.com6

7. What could you create? Another book Another book eBook eBook Book Series Book Series eCourse eCourse Webinar Webinar Series of webinars Series of webinars Teleseminar Teleseminar Series of Series of Membership Site Membership Site Club Program Club Program Telesummit Live event Coaching program Audio program DVD Downloadable/streaming videos Email list Collaborative Book(s) Other products http://www.peggymccoll.com7

8. Start Here Connect to your purpose and your passion Connect to your purpose and your passion Set some intentions Set some intentions http://www.peggymccoll.com8

9. Online Launch On Being…The Creator of Your Destiny hard cover book On Being…The Creator of Your Destiny hard cover book The 8 Proven Secrets to SMART Success eCourse http://www.peggymccoll.com9

10. The 8 Proven Secrets eCourse 8 Weeks 8 Weeks Pre-recorded Pre-recorded Created a private web page Created a private web page Uploaded the lessons Uploaded the lessons eMailed the students eMailed the students http://www.peggymccoll.com10

11. Partners Contacted list owners and asked them to promote Contacted list owners and asked them to promote Gave them “copy” to send (content for the email Gave them “copy” to send (content for the email Tracked all Sales Tracked all Sales Paid 50% affiliate commission Paid 50% affiliate commission http://www.peggymccoll.com11

12. What Have I Created/Offered? Teleseminars Teleseminars Webinars Webinars Giveaways Giveaways Mentoring/Coaching Services Mentoring/Coaching Services Mastermind Groups Mastermind Groups “Live” Events “Live” Events Flash Drives Flash Drives Group Coaching Group Coaching Audio downloads Audio CD Products VHS Movie Other physical books ebooks Translated Versions of Books http://www.peggymccoll.com12

13. No Longer Available http://www.peggymccoll.com13

14. Offerings with Others http://www.peggymccoll.com14

15. Available Now http://www.peggymccoll.com15

16. What’s Next http://www.peggymccoll.com16

17. Lets Look at other “Models” http://www.peggymccoll.com17

18. An Annual Telesummit http://destinies.com 18

19. Jennifer McLean – Weekly Interviews www.BestSellerMaker.com 19

20. Marie Forleo – B-School www.BestSellerMaker.com20

21. http://peggymccoll.com21 Over 2 Billion People Online!

22. eCommerce Forecast for 2013 http://peggymccoll.com22 $1.124 Trillion

23. http://peggymccoll.com23

24. How can you create a sustainable and profitable business? 24http://peggymccoll.com

25. Consideration Questions What business are you in? What business are you in? What service/value will you offer? What service/value will you offer? Why do you believe there is a need or a want? Why do you believe there is a need or a want? Will people pay for it? Will people pay for it? Is this something you can deliver? Is this something you can deliver? How will you brand / differentiate yourself from the rest? How will you brand / differentiate yourself from the rest? Is this a profitable business model? Is this a profitable business model? 25http://peggymccoll.com

26. What will you offer? What will you offer? Freebees, “Live” classes, One on One Coaching, Group Coaching, Summit, Products, Certification program, licensing What could you offer that has monthly recurring revenue? i.e. Streaming Club $88/mth What levels of offering will you have? $free$27$297$2997$29,997 Product / Service Offering 26http://peggymccoll.com

27. Discussion Item Three – What is the cost to launch this product and / or service? Discussion Item One – Is there any cost involved to create this product and / or service? If so, how much? Discussion Item Two – How long will it take to bring it to market? Discussion Item Four – How does this stack up against the competition? All of these need to be evaluated Creation / Launch Considerations 27http://peggymccoll.com

28. Step Three – Get the website ready to launch Step One – Determine the product/position/brand/uniqueness and give it a kick- butt name Step Two – Create the revenue model Step Four – Create the product From inception Creation / Launch Sequence 28http://peggymccoll.com Step Five – Sales/Marketing: Get exposure/promote/market

29. Resources What resources will you need? What resources will you need? Affiliates Affiliates Shopping Cart Shopping Cart Web Developer Web Developer Designer (for logo, product, etc.) Designer (for logo, product, etc.) Marketing Copy Marketing Copy Web hosting Web hosting A Virtual Assistant A Virtual Assistant 29http://peggymccoll.com

30. Revenue Projections How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)? How much revenue are you forecasting for each product and/or service during the next 12 months (charting quarter by quarter)? Generate a goal for the next year! Generate a goal for the next year! http://peggymccoll.com30

31. What is the goal you have set for yourself for this business? i.e. revenue What is the goal you have set for yourself for this business? i.e. revenue Include your salary/income in this number Include your salary/income in this number Estimate cost of expenses too Estimate cost of expenses too Make sure this allows you to experience a profit Make sure this allows you to experience a profit Important for YOUR Revenue Goal?

32. Before Launching Considerations Do a search online to determine whether you believe there is a market (need/want) for your idea (product and/or service). Create the revenue model but stay open to changing. Calculate expenses At Launch Pay attention to how the market is responding and what is working or not working with your marketing strategies. Change if required. Get it working really well! 32http://peggymccoll.com

33. Before Launching Expenses: Cost Considerations Logo design Copywriting Website Shopping cart Product development After Launch Your salary Travel Office expenses Web hosting Addt’l copywriting Shipping Marketing programs 33http://peggymccoll.com

34. Notice how people are responding to your delivery (products/services). Opportunity to offer more / sell more to your existing clients. What else can you offer / create / deliver? Always work on building your list and following. Stay Open to New Revenue Opportunities 34http://peggymccoll.com

35. The Simple Steps Step 1 Do the Research Step 2 Create the Plan Step 3 Launch in phases / steps Step 4 Marketing is an ongoing part of growing the business The steps (although they are in order) will sometimes shift but you should always be focused on profitable revenue production and growth. 35http://peggymccoll.com

36. Brainstorm Ideas http://www.peggymccoll.com36

37. Profit Potential http://www.peggymccoll.com37

38. Revenue Model http://www.peggymccoll.com38

39. Revenue Model $ per Unit (retail sales price) $ per Unit (retail sales price) $cost per Unit (to create) $cost per Unit (to create) Revenue Share (to affiliates) Revenue Share (to affiliates) Potential Sales (at launch, next promo, etc.) Potential Sales (at launch, next promo, etc.) http://www.peggymccoll.com39

40. … at the end of the day http://www.peggymccoll.com40

41. Next Class Wednesday, July 3 rd, at 12noon Wednesday, July 3 rd, at 12noon http://www.peggymccoll.com41