1. Critical Linkages: Strengthening Clusters in Urban and Rural Oregon Sheila A. Martin Institute of Portland Metropolitan Studies Portland State University

2. Oregon’s Food and Beverage Industry

3. Natural Resources Dominance falls

4. Information Industries on the Rise

5. Income From Ag Products

6. Food Industry Employment Occurs Throughout Oregon Source: Oregon Employment Department, QCEW

7. Oregon Forest and Wood Products Industry

8. Wood Sector Employment Spans Metro and Nonmetro Counties Source: Oregon Employment Department

9. Rural Oregon Depends on Forest Income and Employment Source: E.D.Hovee 2004

10. Food Cluster Map

11. Differentiation: Organic Certification Source: Center for Sustaining Agriculture and Natural Resources, WSU

12. Differentiation: Forest Certification Photos: OSU Extension

13. Differentiation: Direct Marketing

15. Upgrading Food and Forest Clusters Change transactions to interactions Differentiate Integrate customers into the development process Focus on quality

16. A Recipe for Success: Oregon Pear 75 1 ounce Oregon pear brandy 1/2 ounce fresh lemon juice 1/2 ounce simple syrup 4 ounces Oregon sparkling wine Peach Bitters (optional) Slice of dried Oregon pear, for garnish Mix pear brandy, lemon juice and simple syrup in a cocktail shaker. Pour into a champagne glass. Fill with sparkling wine. Add a dash of bitters and garnish with dried pear. Source: Adapted from www.kathycasey.com/liquid_kitchen