2.  Background – land, climate, and history  People – population, language, religion, general attitudes, and personal appearance  Customs and Courtesies – greetings, gestures, visiting, and eating

3.  Lifestyle – family, dating and marriage, diet, recreation, holidays, and commerce  Society – government, economy, transportation, communication, education, and health

6. Women  Take more time to ask questions to build a rapport with clients  Women tend to process things abstractly  Feeling, empathy, intuitive  Harmony, closeness  Relationships, sharing  Cooperation, group  Women talk out loud to others, processing information externally for decision making. Men  Men want to get directly down to business  Men process information analytically  Reason, logic  Power, rank, status  Compete, winning  Team, think  Men view conversation as a means to exchange information and problem solve

7. The language, especially the vocabulary, peculiar to a particular trade, profession, or group.

9. 1. All messages must inform 2. Many messages must persuade 3. All messages should build relationships of trust

10. Content Specialist - Formal  Grammar  It is  He is  Wording  Repair  Thank you  Do not end a sentence with a preposition. Peer to Peer - Informal  Grammar  It’s  He’s  Wording  Fix  Thanks

11. Adjust your dress to at least the same level as your audience or one step above.

12.  Honesty: honorable in principles, intentions, and actions; upright and fair  Integrity: adherence to moral and ethical principles; soundness of moral character

13.  Trust: Reliance on the integrity, strength, and ability of a person; confidence  In business, more trusted people obtain promotions and are chosen for more important projects  In relationships, trusted people make better friends

14.  Ethical: pertaining to right and wrong in conduct; pertaining to or dealing with morals or the principles of morality  Unethical: lacking moral principles; unwilling to adhere to proper rules of conduct