1. Analytics

2. Is your site working?  Lots of ways to measure this.  User feedback  Functional tests (output is what you expect)  But, can we measure what users are doing on our site? YES  That is called Analytics  There are many companies that produce Web Analytic Software....One that is free (and popular) to use is Google Analytics

3. Hits vs. Analytics  Old days: Log file analysis of hits to your server  Now: Who are these people? Where'd they come from?

4. Google Analytics  Free!  Sophisticated  Scalable  Campaign tracking  Reports  Free! (...but they get to access all your data.)‏

5. Dashboard

6. Visitors

7. Map Overlay: World

8. Map Overlay: U.S.

9. Map Overlay: Minnesota

10. Visitor Section  Broadly answers: ”who are these people”

11. Traffic Sources  How did they get here??  Who's linking to you? Is it who you think it is?

12. Referring sites

13. Keywords

14. Content

15. What ”hits” don't tell you Are they spending time on your content? Or zipping by? ”I came, I puked, I left.”

16. Trace their path  From here, where did they go? And then?

17. Exit pages

18. Goals  What are Goals? Basically: target pages ○ ”Thanks for signing up for our newsletter” But also: almost anything Can assign a $ value to goals

19. Funnels

20. Campaigns and Conversions  Campaigns Allow you to track ad links  Conversions goal ”completion” ”time on page” as a goal

21. Reports: hands free!

22. Caveats  Potential for wasted time is high!  TRENDS matter!