1. digital marketing based on knowledge, IT and media

2. Definition Digital Marketing Every marketing activity that uses the new media. New media: The internet E-mail Cell Phone WAP I-mode

3. digital marketing based on knowledge, IT and media Reddion Introduction Founded in august 1998 as AdValue Recently changed to Reddion Digital marketing as core business Unique combination IT, Knowledge en Media Focus on maximum return on investment Knowledge centre Independend buro Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

4. digital marketing based on knowledge, IT and media De Market Netwerken DoubleClick Webads Adlink Content Specified Sportdreams Babybox IEX Portals MSN Vrouwonline Tiscali E-mail lists Euroclicks Happypoint Sapenda Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

5. digital marketing based on knowledge, IT and media Reddion Strategy Reddion goal Find a way to translate your marketing plans and budgets effectively into a suitable strategy and maximum outcome. Reddion services rest on three pillars Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End Knowledge IT Media

6. digital marketing based on knowledge, IT and media Knowledge Knowledge database since 1998 Follow developments in digital marketing Data handling analysis of trends distribution of knowledge within the organization Knowledge for you!! Knowledge IT Media Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

7. digital marketing based on knowledge, IT and media The young and dynamic market is knowledge- intensive, to market successful without knowledge is extremely difficult Knowledge is vital for learning Innovation is essential in this market Knowledge will help to increase ROI of a campaign Knowledge is important for the learning process with the client Knowledge What can you do with our knowledge? Knowledge IT Media Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

8. digital marketing based on knowledge, IT and media IT NOAH Campaign Measurement System Knowing the results of your promotion expenses: Follow visitor from the first moment to the actual action Store client profiles in knowledge database Contact analysis to make redirection campaign possible. Client profiles make follow-up campaigns better focused Knowledge IT Media Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

9. digital marketing based on knowledge, IT and media Digital Media From the first idea until the last evaluation: GUIDING! Strategic advise Media planning Media buying Campaign analysis Optimization Evaluation Goal: Maximum possible R.O.I. Knowledge IT Media Introduction – Strategy – Process – Strategic Plan – Summery – For whom? – End

10. digital marketing based on knowledge, IT and media The Process Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End Final Report: Evaluation and Learnings Briefing: Goals, objectives, Target market, Budget First meeting: Listening, Understanding, Recognizing Strategic Plan: Choose from the Digital Tools Mix Executing Project Effectiveness measuring: NOAH Optimization: Media Strategy Formulate and Execute Report: Analysis, Research, Consulting

11. digital marketing based on knowledge, IT and media Strategic Plan Choosing from the Digital Tools Mix Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End Q1Q2Q3Q4 NOAH, reddsitetracker Q1 = 3 months Consultancy Web advertising Email marketing Sponsoring Online PR SEM SMS-marketing

12. digital marketing based on knowledge, IT and media Tool 1: SMS-marketing SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

13. digital marketing based on knowledge, IT and media Tool 2: Sponsoring SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

14. digital marketing based on knowledge, IT and media Tool 3: Online PR SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Article Tiscali in top 5 referrers Fashion Fun Reddpublicity Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

15. digital marketing based on knowledge, IT and media Tool 4: Search Engine Marketing Reddsearch SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

16. digital marketing based on knowledge, IT and media Tool 5: E-mail Marketing Reddmail SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

17. digital marketing based on knowledge, IT and media Tool 6: Web Advertising SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

18. digital marketing based on knowledge, IT and media Tool 7: Consultancy Reddresearch Reddquestion Reddcompetitor Reddtraining SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

19. digital marketing based on knowledge, IT and media Tool 8: Measurement & Management NOAH SMS-marketing Sponsoring Online PR SEM E-mail marketing Web advertising Consultancy Measurement & Management Reddsitetracker Reddmicro Reddsurvey Reddusability Reddstress Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

20. digital marketing based on knowledge, IT and media Summery Reddion want: Innovative way of filling in marketing efforts Pro-active Optimal cooperation with client; The client is partner Independent Reddion represents the advertisor Expertise Experience in the market combined with a large knowledge database Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

21. digital marketing based on knowledge, IT and media For Whom? Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End

22. digital marketing based on knowledge, IT and media End Introduction – Strategy – Process – Strategic Plan – Summery – for whom? – End