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GOOGLE TOOLS GOOGLE TOOLS TO GROW BUSINESS ONLINE LOCAL BUSINESS SUCCESS FORMULA.

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Presentation on theme: "GOOGLE TOOLS GOOGLE TOOLS TO GROW BUSINESS ONLINE LOCAL BUSINESS SUCCESS FORMULA."— Presentation transcript:

1 GOOGLE TOOLS GOOGLE TOOLS TO GROW BUSINESS ONLINE LOCAL BUSINESS SUCCESS FORMULA

2 People begin their purchasing experience by doing online research to compare prices, quality, and the reviews of other shoppers. Even if they end up making their purchase in a store, they start their fact- finding and decision-making on the Internet.” FACT

3  Google Keyword Search Tool  Google Adwords  Google Places For Business  Google Analytics Today’s Topics

4 Google is the new Yellow Pages. FACT SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

5 Google is the new Yellow Pages. Ranking high on search engines is no longer optional, it’s critical. FACT SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011

6  Visitor can instantly find more information out on the business including:  Hours  Phone Number  Testimonials  Email Address/Contact Form  Coupons  And So Forth Online Presence Benefits

7 Google Search

8

9 Name of Town + Type of Business

10 Plumbers, Electricians, Builders, Mechanics, Accountants, Acupuncture, Lawn Mowing, Café’s, Restaurants, Dentists, Dog Trainer, Carpet Cleaner, Hair Dresser, Lawyers, Jewellery Shops, Motels, Print Shops, Property Consultants, Driving Schools and many more ….

11 Google Keywords Search Tool

12 https://adwords.google.com/select/Key wordToolExternal https://adwords.google.com/KeywordPla nner Google Free Keyword Tool

13 Google Keywords Search Tool

14 Ads that appear in the search results, where you pay a set amount every time someone clicks on your ad Pay Per Click (PPC) – Google Adwords

15 Google Adwords Google Ads Organic Search

16 Pay Per Click (PPC) Google Ads

17  Adwords.google.com Pay Per Click – Google Adwords

18 25 characters for the headline. 70 characters of ad text. 35 characters for the Display URL. Google Adwords Google Search Ad Guidelines: https://support.google.com/adwordspolicy/answer/175910?hl=en https://support.google.com/adwordspolicy/answer/176095?hl=en

19 Google Places (Local Directory) Local Directory

20 Google Places Pages www.google.com/business/placesforbusiness/

21 Tracking Your Website Traffic

22 Google Analytics

23 http://google.com/analytics

24 Thank You! CLOUD MEDIA LTD, Website: www.cloudmedia.co.nz Email: raj@cloudmedia.co.nz, Mob: 021 2541 957raj@cloudmedia.co.nz


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