1. Analytics

2. Why does your site exist? What does it say? Analytics: only as good as your answer to this question (btw: I'm Nate Solas from the Walker Art Center. Hi! :-)‏ Hey, we needed a website!

3. Is it working? Now that you know why your site exists, you can start to measure data to see if it supports those reasons

4. Hits vs. Analytics Old days: Log file analysis of hits to your server Now: Who are these people? Where'd they come from?

5. Google Analytics Free! Sophisticated Scalable Campaign tracking Reports Free! (...but they get to access all your data.)‏

6. Dashboard

7. Visitors

8. Map Overlay: World

9. Map Overlay: U.S.

10. Map Overlay: Minnesota

11. Visitor Section Broadly answers: ”who are these people”

12. Traffic Sources How did they get here?? Who's linking to you? Is it who you think it is?

13. Referring sites

14. Keywords

15. Content

16. What ”hits” don't tell you Are they spending time on your content? Or zipping by? ”I came, I puked, I left.”

17. Trace their path From here, where did they go? And then?

18. Exit pages

19. Goals What are Goals? Basically: target pages ”Thanks for signing up for our newsletter” But also: almost anything Can assign a $ value to goals

20. Funnels

21. Campaigns and Conversions Campaigns Allow you to track ad links Conversions goal ”completion” ”time on page” as a goal

22. Reports: hands free!

23. Caveats Potential for wasted time is high! TRENDS matter!

24. Why does your site exist? With the right goals for your site in mind, analytics can help make sure you're fulfilling your mission online Thanks!