1. www.usask.ca Analytics Overview What’s Out There? What You Are Already Aware Of What You Might Not Be Aware Of New Features! What You Aren’t Using in Google Analytics What You Aren’t Using in Google Analytics | October 17, 2013 Andrew Tremblay

2. www.usask.ca Analytics Overview Who knows what analytics is? Who’s using analytics? Who’s actually looking at their analytics? What You Aren’t Using in Google Analytics | October 17, 2013

3. www.usask.ca What’s Out There? Web/Digital Analytic Tools Google Analytics (www.google.com/analytics/)www.google.com/analytics/ Adobe SiteCatalyst (www.adobe.com/SiteCatalyst)www.adobe.com/SiteCatalyst Compete (https://www.compete.com/)https://www.compete.com/ HootSuite (https://hootsuite.com/ )https://hootsuite.com/ Facebook/Twitter Insights Heat Map/In Page Analysis Crazy Egg (http://www.crazyegg.com/)http://www.crazyegg.com/ Google Analytics (www.google.com/analytics/)www.google.com/analytics/ A/B Testing Optimizely (https://www.optimizely.com/)https://www.optimizely.com/ Google Website Optimizer (www.google.com/websiteoptimizer)www.google.com/websiteoptimizer Aggregation Reporting Tableau (http://www.tableausoftware.com/)http://www.tableausoftware.com/ Trakkboard (http://www.trakkboard.com/)http://www.trakkboard.com/ What You Aren’t Using in Google Analytics | October 17, 2013

4. www.usask.ca What You Are Already Aware Of Google Analytics is tracking… What page they are viewing Where visitors are from What browser and device they are using How often they are visiting How they got to your site If they are satisfying any of your goals What You Aren’t Using in Google Analytics | October 17, 2013

5. www.usask.ca What You Might Not Be Aware Of Event Tracking What You Aren’t Using in Google Analytics | October 17, 2013 Now new, but most likely not used Track custom events that happen on your website

6. www.usask.ca What You Might Not Be Aware Of Scheduled Email Reporting What You Aren’t Using in Google Analytics | October 17, 2013 Now new, but most likely not used Similar to dashboards, allow you to email common reports on a scheduled basis

7. www.usask.ca What You Might Not Be Aware Of Annotations What You Aren’t Using in Google Analytics | October 17, 2013 Mark when an external event may impact traffic, such as a magazine advertisement

8. www.usask.ca What You Might Not Be Aware Of Profiles/Filters What You Aren’t Using in Google Analytics | October 17, 2013 Allow you to create different views of a site based on audience With filters, can set up multiple profiles under a single account

9. www.usask.ca New Features What You Aren’t Using in Google Analytics | October 17, 2013

10. www.usask.ca New Features In Page Help What You Aren’t Using in Google Analytics | October 17, 2013 Each section now has a more robust help area

11. www.usask.ca New Features Enhanced Link Attribution What You Aren’t Using in Google Analytics | October 17, 2013 Allows analytics to better track page when multiple links on a page go to the same page.

12. www.usask.ca New Features Improved Segments What You Aren’t Using in Google Analytics | October 17, 2013 Improved substantially from previous iteration Able to add conditions (existed before but more clear now), and sequences (specific steps) in filtering

13. www.usask.ca New Features Enhanced Mobile Tracking What You Aren’t Using in Google Analytics | October 17, 2013 Tablet has now been broken out as a separate segment Able to see the input device and service provider

14. www.usask.ca New Features Improved Channels What You Aren’t Using in Google Analytics | October 17, 2013 Used to be Traffic Sources Better introduces Social, Paid Search and Email

15. www.usask.ca New Features Improved Goal Tracking What You Aren’t Using in Google Analytics | October 17, 2013 Track by events Track by pages/screen per visit View which channel goals are from

16. www.usask.ca New Features User Management What You Aren’t Using in Google Analytics | October 17, 2013 Instead of just basic user access and admin access Edit: Can perform administrative and report-related functions Collaborate: Can create personal assets, and share them. Analyze: Can see report and configuration data; can manipulate data within reports

17. www.usask.ca New Features Visitors Flow What You Aren’t Using in Google Analytics | October 17, 2013 Visual representation of how visitor flows through site

18. www.usask.ca New Features Intelligence Events What You Aren’t Using in Google Analytics | October 17, 2013 Alerted when activity out of the ordinary occurs Why? Allow you to dive deeper into perhaps finding a new market. Can set up custom alerts

19. www.usask.ca New Features Real-Time Tracking What You Aren’t Using in Google Analytics | October 17, 2013 View where they are from, why keyword they used, what page they are on and what location they are from

20. www.usask.ca New Features Dashboards What You Aren’t Using in Google Analytics | October 17, 2013 Frequently used reports can be set up into a single dashboard Able to share among users

21. www.usask.ca New Features Content Experiments What You Aren’t Using in Google Analytics | October 17, 2013 Ability to do A/B testing by random sampling. Able to configure what percentage should be affected and what the goal is.

22. www.usask.ca New Features Tag Manager What You Aren’t Using in Google Analytics | October 17, 2013 Not just for Analytics Allows no tech people to add/change javascript to pages Update analytics in hand of marketing http://www.google.com/tagmanager/ Auto Event Tagging http://www.lunametrics.com/blog/2013/10/03/google-tag- manager-auto-event-tracking/#sr=hpphmf.db&m=r&ct=- tmc&rf=1606406000.1381419010 http://www.lunametrics.com/blog/2013/10/03/google-tag- manager-auto-event-tracking/#sr=hpphmf.db&m=r&ct=- tmc&rf=1606406000.1381419010

23. www.usask.ca New Features Universal Analytics What You Aren’t Using in Google Analytics | October 17, 2013 Analytics no longer contained to just websites Able to track in multiple platforms (mobile applications, web applications) Offline/online sync

24. www.usask.ca Resources What You Aren’t Using in Google Analytics | October 17, 2013 Blog http://analytics.blogspot.ca/ Training http://www.google.com/analytics/learn/index.html Analytics Gallery https://www.google.com/analytics/gallery/#landing/start/

25. www.usask.ca Thanks! What You Aren’t Using in Google Analytics | October 17, 2013