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Published byDebra Walker Modified over 9 years ago
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Analyzing your web site John Powell Director of Web Development
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Understanding your web site What do you want to know? What is happening within department? Who is your target audience? Are you reaching them?
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Identify your needs Identify 3 things you would like to know about visitors to your web site. Why? How will this information help you?
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Visitors How many unique visitors? Pages per visit Time spent on site Bounce Rate New vs. Returning visitors
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How Did They Arrive at My Site? Search engine, direct or referred Where are they located?
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Content Top viewed pages Top landing page / Top exit page Viewing patterns
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Visitors
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Bounce Rate represents the percentage of initial visitors to a site who "bounce" away to a different site, rather than continue on to other pages within the same site. The formula used to calculate bounce rate is: Bounce Rate = Total Number of Visits Viewing One Page / Total Number of Visits [Source: en.wikipedia.org/wiki/Bounce_rate ]
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What is a good Bounce Rate? (Average: 40 % to 60 %) – 40% or lower – Excellent – 40 % to 50% - Great – 50 % to 60 % - Good – 60 % to 75 % - Ok but needs improvement 75 % or higher – low need to revisit your web site organization/structure/content. [Source: Google. 2008. "Google University - Bounce Rate: The Simply Powerful Metric"]
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New vs. Returning Visitors
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New Visitors
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How Did They Arrive at My Site?
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Traffic Sources Direct (typed URL or bookmarked) Search (Google or other search engine) Referral (Other web sites)
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Traffic Sources
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Location
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Location - City
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Content
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Site Content
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Landing Pages
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Exit Pages
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Visitor Flow
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Mobile Devices
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In-Page Analytics
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