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Published byVanessa Wilkins Modified over 9 years ago
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State of the Web @ KUMC Jameson Watkins Director, Internet Development jwatkins@kumc.edu Our Topics Updated stats New KU design Search engines: how they work How our search works Steps to improve search relevancy
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Moving to the Content Management System (CMS) 155 users, 90 logged in within the last month As of today, 6,954 pages are in the CMS
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Updates to the CMS/Web Site Stability issues resolved Three Windows 2008 servers load- balancing our site Introduction of.Net web applications managed by the CMS New 8.0 version promises faster web page loading and response times Introducing Josh Collins
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New Designs Coming KU-Lawrence delivers new visual identity designs November 2012 ?
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Search Engine Optimization Our Topics How do search engines work? How can I improve our results? Quality vs. Quantity: Content How does the KUMC search engine work?
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Search: the basics Spiders, crawlers, and robots, oh my.
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Search Results Algorithms change, personalized, tested
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Improve Search Ranking -Keyword relevancy & frequency -Link names: avoid “click here” -Titles and descriptions Good titles and descriptions Poor titles or descriptions
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Quality vs. Quantity Content is King -Updated content -Contextual content -Content matches title and description - Appropriate keywords
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User Experience Drives Content -Content needs structure -Provide unique content -Link, don’t duplicate -Don’t compete with self -PDFs can help
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Review & Adjust -Remove old documents and files -Ensure outbound links work -Traffic analytics assessment Page and Visitor Report
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KUMC’s Search Engine Google based filter Add our own synonyms Add our top picks Integrated with our phone directory
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KUMC’s Search Engine
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Future Talks Information Architecture Using Web Analytics Jameson Watkins Director, Internet Development jwatkins@kumc.edu 913-588-7387 jwatkins@kumc.edu
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