1. Direct / Online marketing Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 17

2. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Direct Marketing The fastest growing form of marketing

3. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

4. Benefits to buyers Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall CONVENIENTEASY/PRIVATE WEALTH OF PRODUCTS INFORMATIONINTERACTIVEIMMEDIATE

5. Benefits to sellers Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall LOW COSTEFFICIENT SPEEDY IMPROVED EFFICIENCIES FLEXIBILITY ACCESS TO BUYERS

6. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Customer database Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

7. Face to face selling Direct mail Catalogs Telemarketing Direct response TV Kiosks Digital technologies Online marketing Forms of Direct Marketing

8. Direct mail Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

9. Catalogs

10. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Tele Marketing

11. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

12. Direct response TV

13. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Kiosk marketing

14. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall New digital technologies

15. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Online Online Marketing CLICK ONLY CLICK AND MORTAR

16. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Online marketing domains Consumers Targeted Business Buyers Targeted Initiated by Consumers Initiated by Business

17. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

21. CONDUCT ONLINE MARKETING Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Set up online social networks Online presence Create a web site Place ads and promote online Use e-mail

22. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Web site development

23. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

24. Content Effective web sites Context Community Customization Connection Communication Commerce

25. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Place online promotions

26. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Viral marketing

27. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Social networks

28. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Social networks

29. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Using e-mail

30. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Spam

31. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall Public policy issues

32. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. Printed in the United States of America. Copyright © 2012 Pearson Education, Inc. Copyright © 2012 Pearson Education, Inc. Publishing as Prentice Hall