1. Copyright 2007, Prentice-Hall, Inc. 14-1 E-Commerce Network Rusbiz.com is a global B2B portal offering trade leads, a marketplace, e-catalog, and more. Marketing in Action www.rusbiz.com/

2. Copyright 2007, Prentice-Hall, Inc. 14-2 Figure 14-1 E-Marketing Domains

3. Copyright 2007, Prentice-Hall, Inc. 14-3 B2B Open Trading Exchange Plasticsnet.com is an Internet marketplace that connects more than 200 suppliers with over 90,000 buyers monthly. Marketing in Action www.plasticsnet.com

4. Copyright 2007, Prentice-Hall, Inc. 14-4 iPoditude.com Blog Some blogs such as iPoditude offer saavy marketers advertising opportunities. Marketing in Action www.ipoditude.com

5. Copyright 2007, Prentice-Hall, Inc. 14-5 Consumer to Business (C2B)  Consumers can search out sellers, view offers, initiate purchases, and give feedback. –At Priceline.com, consumers can name their own price for a flight. www.priceline.com

6. Copyright 2007, Prentice-Hall, Inc. 14-6 Movietickets.com sells movie theatre tickets over the Internet. Why do or don’t you use this service to buy movie tickets? If you don’t use the Web site, what could it do to earn your business? Let’s Talk! www.movietickets.com

7. Copyright 2007, Prentice-Hall, Inc. 14-7 Figure 14-2 Types of E-Marketers

8. Copyright 2007, Prentice-Hall, Inc. 14-8 Figure 14-3 Setting Up for Online Marketing

9. Copyright 2007, Prentice-Hall, Inc. 14-9 Marketing Web Site The MINI marketing Web site does more than just provide information or sell cars: it keeps customers engaged, from designing their very own MINI to tracking it from factory to delivery. Marketing in Action http://www.miniusa.com/link/home/

10. Copyright 2007, Prentice-Hall, Inc. 14-10 Using the criteria for good Web site design, evaluate the site shown at right. Let’s Talk! www.ragu.com/

11. Copyright 2007, Prentice-Hall, Inc. 14-11 Forms of Online Ads Pennlive.com takes the mystery out of buying online ads, by showing samples of common formats available for purchase. Visit the Interactive Advertising Bureau for additional information. Marketing in Action http://www.iab.net

12. Copyright 2007, Prentice-Hall, Inc. 14-12 Search Engine Marketing For an interactive example of search engine marketing, visit the search engine of your choice, and enter a term such as “pet” or “computer” and watch what pops up under the sponsored links. Marketing in Action Search engine marketing is one of the fastest growing forms of online advertising.

13. Copyright 2007, Prentice-Hall, Inc. 14-13 Viral Marketing Marketing in Action Got Milk? Apparently aliens didn’t until they started abducting our cows. The cowabduction.com Web site is an by the California Milk Processors Board to promote milk in a fun fashion, and to stimulate viral marketing. http://www.cowabduction.com/

14. Copyright 2007, Prentice-Hall, Inc. 14-14 Privacy Issues Marketing in Action The TRUSTe seal on Avis’s Web page and privacy statement verify the company’s privacy practices have been reviewed by TRUSTe and meet their guidelines.