1. TOOLS FOR MARKET ANALYSIS Presented by: Jacobus Verster Directorate: International Trade

2. 2 MARKET ANALYSIS PROCESS Define your product Screen markets Research market characteristics Business contacts Market analysis Quantitative analysis TradeMap & Market Access Map Qualitative analysis Product Map & Country Map

3. 3 QUANTITATIVE ANALYSIS What are the fastest growing markets? Which countries are supplying to those markets? What is the position of our products in those markets? What are the access conditions for those markets? …Where should future research be focused?

4. 4 OSTRICH MEAT OPPORTUNITIES  Which are the fastest growing markets for ostrich meat?

5. 5 ANSWERS FROM WWW.TRADEMAP.ORG

6. 6 Bubble size = Rand / kg FASTEST GROWING WORLD MARKETS Ideal market SA Average

7. 7 OSTRICH MEAT OPPORTUNITIES  Which countries are supplying to these markets?  What is the position of SA products in these markets?

8. 8 OTHER MEAT SUPPLIERS TO RUSSIA SupplierPercentage of Market Type of Meat Australia98%Kangaroo South Africa--

9. 9 OTHER MEAT SUPPLIERS TO SLOVAKIA SupplierPercentage of Market Type of Meat Czech Republic51%Game France23%Game New Zealand22%Game South Africa--

10. 10 OTHER MEAT SUPPLIERS TO SLOVENIA SupplierPercentage of Market Type of Meat Poland29%Game Czech Republic18%Game Hungary17%Game South Africa--

11. 11 OTHER MEAT SUPPLIERS TO ICELAND SupplierPercentage of Market Type of Meat Sweden29%Game UK16%Game New Zealand15%Game South Africa--

12. 12 OTHER MEAT SUPPLIERS TO UK SupplierPercentage of Market Type of Meat New Zealand31%Game Netherlands19%Game France3%Game/Quail South Africa2%Ostrich*

13. 13 OSTRICH MEAT OPPORTUNITIES  What are the tariffs faced by a SA exporter in the target markets?

14. 14 ANSWERS FROM WWW.MACMAP.ORG

15. 15 TARIFFS FACED Market  Russia  Slovakia  Slovenia  Iceland  UK SupplierTariff Australia15.35% South Africa11.52% Czech Rep0.0% South Africa0.0% Poland0.0% South Africa0.0% Sweden64.1% South Africa87.9% New Zealand6.6% South Africa0.0%

16. 16 FOCUS OF FUTURE RESEARCH Country Market Size Growth Rate Unit Value Tariff Preference Market Presence Russian Federation  Slovakia  Slovenia  Iceland  United Kingdom 

17. 17 QUALITATIVE ANALYSIS What are the market characteristics? What are the packaging and labeling requirements? How should the product be priced? How is the product distributed in the target market? What are the options for promoting the product? …How do my target markets operate and can I compete?

18. 18 MARKET ANALYSIS TOOLS  Quantitative Tools www.trademap.org - FREE www.macmap.org - FREE  Qualitative Tools www.p-maps.org- FREE www.intracen.org/countries - FREE  Register mas-admintools.intracen.org/accounts/Registra- tion.aspx

19. 19 CONTACT INFORMATION Directorate: International Trade Tel: 012 319 8452 Fax: 012 319 8001 E-mail:info.ditr@nda.agric.za