1. From idea Image: renjith krishnan / FreeDigitalPhotos.net … to market

2. The secret is to focus on your Target Audience Image: jscreationzs / FreeDigitalPhotos.net

3. Some of you have identified a fascinating unmet market necessity or an emerging market. Some of you have identified a product that is the embodiment of some interesting technology or other innovation source. A rare few of you have product concepts targeted at specific customers. Target Audience

4. Your value proposition must be relevant to your target market. This means your target market must be clearly defined. Sometimes, a business has to refocus and revisit its targeting, especially if it was not clearly identified in the beginning stages of business. Target Audience Image: jscreationzs / FreeDigitalPhotos.net

5. Target Audience Who is your target audience? Understand who will buy your product. Know their age, gender, job, income,... Where is your target audience located? Image: jscreationzs / FreeDigitalPhotos.net

6. Target Audience It is necessary to find the right balance when defining your target market in a way that causes your audience to recognize that you are talking specifically to them. This often requires companies to narrow down their target market. Image: renjith krishnan / FreeDigitalPhotos.net