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Published byPamela Davis Modified over 9 years ago
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Welcome to
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The future of Promotional Ordering has arrived! How to Market BundleBuy
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BundleBuy Marketing 101: 1. Know your product 2. Identify your target market 3. Craft your message 4. Deliver Message / Promote your Bundle
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1. Know your product Bundle Buy is a powerful tool that allows you to participate in a unique buying program that bundles orders and creates substantial savings. Collective Buying Power = Higher Quantities ordered = Lower Prices Increase buying power – Stretch budgets Aggregated Purchasing = Bundled Savings!
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2. Identify your Target Market Example 1 - Single Clients * Offer 1 product to multiple buyers so buyers can piggyback others orders * Target Market is client with Multiple Buyers examples - Starbucks Regional Managers - Verizon Wireless - Allstate Insurance
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Example 2 - All Clients * Offer product promotions to all clients where they can be part of a collective buying effort which results in substantial savings Target market is Existing Clients Prompt more sales Penetrate client deeper Target Market is Potential New Clients Another reason / value add Separate you from competition 2. Identify your Target Market, cont.
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3. Craft your Message Example 1 - Single Clients The message is: Product Collective Buying Power Higher Quantities ordered = Lower prices Aggregated Purchasing = Bundled Savings!
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3. Craft your Message, cont. Example 2: All Clients – Product Collective Buying Power Higher Quantities ordered = Lower Prices Increase buying power – stretch budgets Aggregated Purchasing = Bundled Savings! Place orders privately. Other buyers cannot see who else is ordering a bundled promotion.
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E-Mail Blasting Company Store E-Mail Marketing, Constant Contact, etc. Outlook Mailers Trade Shows Contests Calling 3. Deliver the Message / Promote the Bundle
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One Provider… for ALL your Company Store Needs! (better yet, use an image like #4839396 to display “confidence”) Knowing how to Market your product is Essential to any Sales success
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Questions?
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Sign up for BundleBuy and discover the future of Promotional Ordering! For more information, contact BrightStores at 303-800-1546 x1
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