1. The Fabulous Potential of Facebook Ads How? Where? What? And the return? Kathryn A. Gorges 831-325-6158 1

2. Roadmap Why Facebook ads? Types of ads Ad essentials How to setup Metrics Kathryn A. Gorges 831-325-6158 2

3. Why Facebook Ads? Brand Awareness Referral Post visibility Page likes – reach Engagement Website offers Build list Sell Kathryn A. Gorges 831-325-6158 3

4. Algorithm Changes… Kathryn A. Gorges 831-325-6158 4

5. Who Sees This… Kathryn A. Gorges 831-325-6158 5

6. Who Sees These? Kathryn A. Gorges 831-325-6158 6

7. Ads and the News Feed Kathryn A. Gorges 831-325-6158 7

8. The Ad Market Plain Vanilla Ads Website Facebook Page Event Application Sponsored Like Sponsored Post Video Promoted Posts Kathryn A. Gorges 831-325-6158 8

9. Ad Success Essentials Kathryn A. Gorges 831-325-6158 9

10. The Perfect Facebook Ad Kathryn A. Gorges 831-325-6158 10

11. The Perfect Ad Headline Ask a question Talk to them Are you… Do you need more… Increase your… Got milk? Their interests Kathryn A. Gorges 831-325-6158 11

12. The Perfect Ad Picture Grab attention Bright colors Recognizable images Funny or smiling faces Kathryn A. Gorges 831-325-6158 12

13. The Perfect Ad Copy Make a promise What does your target market want right NOW What problem can you solve right NOW What results could they get Call to action (CTA) Tell them what to do What happens when they click Kathryn A. Gorges 831-325-6158 13

14. Target Your Ad Geographic Age Gender Activities Likes Preferences Married, etc. Likes, not likes Kathryn A. Gorges 831-325-6158 14

15. Facebook Ad Manager Kathryn A. Gorges 831-325-6158 15

16. Campaign Budget Kathryn A. Gorges 831-325-6158 16

17. Promoted Facebook Posts Kathryn A. Gorges 831-325-6158 17

18. Measure Refine Rerun Kathryn A. Gorges 831-325-6158 18

19. I’m here to help… Kathryn A. Gorges Strategic Marketing Consulting 831-325-6158 Social Marketing Diva Marketing Possibility Kathryn A. Gorges 831-325-6158 19