1. 15 Sport Facility and Event Management C H A P T E R
Robin Ammon, Jr., Slippery Rock University
David K. Stotlar, University of Northern Colorado
Chapter 15

2. Introduction
Rise in construction and renovation of sport and entertainment facility in U.S. and worldwide
Impact of financial state
Distinction between sport and entertainment

3. Types of Facilities Designed for only one sport: single purpose
Designed for specialized events but might not be single-purpose facilities
Designed to host a variety of events
May or may not have roof, walls, spectator seating areas

4. Table 15.1

5. Facility Management Managerial numbers, titles, and duties vary
Management positions and responsibilities
Facility director
Operations manager
Event coordinator
Professional Profile: Mike Rock

6. Event Management
Every event is a product, an outcome, and an occurrence
Events come in many shapes and sizes
Event management includes planning, coordinating, staging, and evaluating
See figure 15.1 for event management structure

7. Event Management Personnel
Executive director
Operations division manager
Public relations, marketing, and hospitality division manager

8. Seven Basic Steps of Event Management Plans
Scheduling
Negotiating
Coordinating
Staging
Settling with the promoter
Cleaning up
Evaluating

9. Preevent Management Tasks
Scheduling the event
Negotiating the event
Coordinating the event

10. Staging the Event Parking and seating Customer service
Crises
Risk management: stadium disasters in Africa
Customer service
Alcohol policies
Crowd management

11. Crowd Management Plan Staff training Emergency planning
Ensuring accessibility for disabled
Procedures for ejecting disruptive people
An efficient communication system
Effective signage

12. Postevent Tasks
Event cleanup
Evaluating the event

13. Practical Application
Critical thinking in sport facility and event management
Confederate flag
Ethics in sport facility and event management
Pepsi Center’s code of conduct

14. Three Review Questions
What is the nearest major single-purpose facility in your area? List the personnel who would be involved in the management at this type of facility.
Why do the management team members need to meet to evaluate the overall production after the event ends?
(continued)

15. Three Review Questions (continued)
Why is employing trained people to reduce facility risks a less expensive alternative than reacting to potential disasters or litigation without such people?