1. CISB594 – Business Intelligence
Assignment 2 Briefing

2. Assessment Group Assignments (30%) Test (20%) – after week 7
Final Exam (50%)

3. Section A
A research on Business Intelligence in health industry. The outcome of this research should be presented in a form of an academic paper, of not less than 1500 words (not inclusive of the list of references) in length.

4. Section A
The paper is to be written complete with evidence of research and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper.
It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking.

5. Individual Assignment
Section A
Marking Scheme
Submission
This referenced research paper is to be submitted to your lecturer by week 5.
Individual Assignment
Marks 40
Research & Referencing – Use of appropriate and credible sources to support viewpoints discussed in the paper 20
Overall understanding of Business Intelligence 10
Documentation format, paper presentation and demonstration of professionalism in the submission

6. Section B
Your group work is to conduct investigation/information gathering in a business of your choice to determine how data warehousing, data mining, OLAP, and visualization business intelligence tools could assist the executives/management team in their work.
Write up a report describing your findings. Include discussions on benefits, disadvantages as well as diagrams in your report as you see appropriate.
Identify a business. Assume that your group has been commissioned by the business to produce a presentation to the board showing how Business Intelligence can be beneficial to the organization. Prepare a presentation for this.

7. Section B
Your proposal should be in the form of a report, describing :
the background of the business,
problem faced (from the context of business intelligence only),
recommendation for solution,
a conceptual system overview (supported by architectural diagram and other necessary details)
Screen mock-ups to demonstrate the end users’ side will be useful. You are not required to produce any working software. Screen mock-ups can be originated in any tools of your choice.
In addition to the report you are expected to deliver a presentation on your findings and proposals. This presentation should last no more than 20 minutes (including a few minutes of questions and answers) and should be supported by no more than ten PowerPoint slides

8. Section B : Group Assignment (Marking Scheme)
The business scenario - Description of the current system (without BI)
Managements requirements based on the current system (common business questions asked by the management to help them with decision making
Critical views on how BI can be beneficial to the management team from business perspectives 20
Proposal for BI system
Discuss the architecture and data warehouse model approach – include diagram and justify the choice
Discuss whether your team will recommend the organization to purchase tools from vendors or build the system itself. Justify your suggestion.
Discuss and build the mock screen to demonstrate support for decision making for the users mentioned in the business scenario (images of dashboards will be good)
Discuss what are the possible implementation issues your team foresees to happen in the organization and how it can be addressed.
Discuss how web analytics and customer analytics aspect in data mining can be applicable for data in your assignment project. 35
Presentation skills and a demonstration of a good team work, including PowerPoint slides.
To be demonstrated through the executive summary and the PowerPoint presentation. 5

9. Section B
Submission
A hardcopy and softcopy of the slides – printed & spiral bound
The group report (together with the power point slides intended for the presentation) is to be handed in to your lecturer by 5:00 PM, Monday week 12.The presentation will take place in week 13 and 14.

10. Getting started
Decide on a business of your choice in which you are planning to propose the Business Intelligence use
Identify some management roles in the business, list out all the potential business questions the managers may ask
Explain how answers to these questions can be beneficial in contributing towards business competitiveness

11. Examples Business : Giant/Tesco/Cold Storage
Management roles : Sales/Promotion Manager, Stock Manager, Operations Manager
Sales Managers Question:
I want to know which products from the bakery sold quickly/slowly
I want to see the patterns of purchase for customers who come in close to the closing time in the last 2 years
I want to know which advertisement/promotion brings in the most customers in the last 5 years
How can the answers to these questions help achieve business competitiveness?

12. Section B : Group Assignment (Marking Scheme)
The business scenario - Description of the current system (without BI)
Managements requirements based on the current system (common business questions asked by the management to help them with decision making
Critical views on how BI can be beneficial to the management team from business perspectives 20
Think of a business
Assume you are part of the management/ decision makers (Identify at least 2 roles)
Identify a list of business questions you may have in performing your duties
Discuss how the answers to these questions can help make the business perform better
Prepare a presentation to summarize your discussion