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Published byGeorgina Farmer Modified over 9 years ago
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Chicago Language Systems Title Meeting September 26, 2003 Andrew Conference Center
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Morning Session 8:30 am Coffee 9:00 am Introduction 9:30 am How we did in 2002 –Revenue and profits –Best sellers –Solid backlist titles 10:00 Revisions 12:00 Lunch
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Afternoon Session 1:00 Title List –Competitive Analysis French, Spanish, Japanese core products New electronic ancillaries –Acquisition candidates Unsolicited submissions from professors New titles now under contract Rounding out the list Conclusion
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How We Did in 2002 Revenue and Profits –Revenues up 17% –Profits up 15% Best Sellers –Real-World French (Interactive CD-ROM) –French for Scientists (Book & Cassette) –Japanese for Business (Interactive CD-ROM)
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How We Did in 2002 Solid backlist titles –Spanish for Travelers (Book only) –English in Your Life (Book and cassette) –English Situations (Interactive CD-ROM)
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Revisions English in Your Life –Convert cassette to CD-ROM? –Expand exercises? –More opportunities for free practice with native speakers? Spanish for Travelers –Add cassette? –Add appendix on regional differences?
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Title List Competitive analysis - core products –French –Spanish –Japanese
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Title List Competitive Analysis –New electronic ancillaries –Richer audio tracks –Improved video displays –More interactivity options –Traditional book publishers’ initiatives
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Title List Acquisition candidates –Unsolicited submissions from professors Community college profs 4-year angle Profs. Benjamin & Lynn Prof. Rollo UCSD new techniques –New language teaching methodologies
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New Titles New CD-ROM titles now under contract –French for Travelers –Vietnamese for Travelers –Doing Business in Vietnamese: Level 2 Conclusion
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