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Chicago Language Systems Title Meeting September 26, 2000 Andrew Conference Center
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Morning Session 8:30 am – Coffee 9:00 am – Introduction 9:30 am – 1999 Overview Revenue and profits Best sellers Solid backlist titles 10:00 am – Revisions 12:00 pm – Lunch
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Afternoon Session 1:00 pm – New Titles Competitive Analysis French, Spanish, Japanese core products New electronic ancillaries Acquisition candidates Unsolicited submissions from professors New titles now under contract Rounding out the list Conclusion
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1999 Overview Revenue and Profits Revenues up 17% Profits up 15% Best Sellers Real-World French Interactive CD-ROM French for Scientists Book & Cassette Japanese for Business Interactive CD- ROM
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1999 Overview Solid backlist titles Spanish for Travelers (book only) English in Your Life (book and cassette) English Situations (Interactive CD- ROM)
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Revisions English in Your Life Convert cassette to CD-ROM? Expand exercises? More opportunities for free practice with native speakers? Spanish for Travelers Add cassette? Add appendix on regional differences?
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Possible Revisions: French The Road to French Update essays with current content Revise review questions Update grammar sections for contemporary usage French Conversation Practice Review idioms for contemporary usage Characters should reflect ethnic diversity Tape should use balance of male/female speakers
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Possible Revisions: Russian Russian for Today Examine for outdated political references Check regional coverage Update with current vocabulary
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Possible Revisions: Japanese Japanese Conversation Practice Add dialogs Review phonetic transcriptions Add notes on body language
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New Titles Competitive analysis - core products French Spanish Japanese
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New Titles Competitive Analysis New electronic ancillaries Richer audio tracks Improved video displays More interactivity options Traditional book publishers’ initiatives
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New Titles Acquisition candidates Unsolicited submissions from professors Community college professors 4-year angle Professors Benjamin & Lynn Professor Rollo UCSD new techniques New language teaching methodologies
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New Titles New CD-ROM titles now under contract French for Travelers Vietnamese for Travelers Doing Business in Vietnamese: Level 2 Conclusion
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