2. Marketing Communications
Integrated BTL
Marketing Communications
Integrated Marketing Communications
Brand Building - BTL Services

3. The Company The Company
ONE OF THE LEADING Integrated Marketing Communications company in Vietnam, focused on brand building through below-the-line (BTL) services.
Over 12 years of providing quality services for different kinds of industries all over the country.
Based in Ho Chi Minh City. Established in 1995.
One of the first five advertising companies licensed for full service operation by the Government.

4. The Company The Company
Diversified on August XPR Brand Communications, XPR Campaigns, Starfilm and Pro Images
Equipped with a unique combination of a strong local knowledge and international experience.
Currently with a workforce of 23 workforce 100% dedicated to BTL servicing.

5. Services BRAND BUILDING THROUGH… MARKETING PROMOTIONS EVENT MANAGEMENT
PUBLIC RELATIONS

6. Services Consumer / Trade Sales Promotions MARKETING PROMOTIONS
Sponsorships
Point-of-Sale-Merchandising
Packaging
Logo
Stationeries
Product Brochures
Catalogues
Posters
POP displays
Hang tags
Other customized materials
“It is our proposition standard to come up with integrated marketing communications strategies for a brand. This includes strategies and concept development, writing, design, layout and production.”

7. Services EVENT MANAGEMENT Ceremonial Events Brand Support
Product Launches
Brand Activations
Sales Conferences
Trade Conferences
Media Conferences…
Ceremonial Events
Ground Breakings
Factory and Office Openings
Awardings
Corporate Activities
Team Building
Meetings
Trainings
Seminars…
Road Shows and Exhibits
Concerts and Parties
“XPR Brand Communications is committed to understand your needs. We endeavor to build events reflecting your business objectives that meet or exceed your targets. Events that will leave your audiences and target market involved to your brand.”

8. Services EVENT MANAGEMENT Services
Event concept and strategy development
Creative designs and production of collaterals
Budget management
Component planning & risk management
Execution management, on-site facilitation and logistics support
“XPR-BC covers every aspect of an event. Apart from managing all components, we critically oversee the processes involved such as ensuring the timeliness of all preparation; the smooth flow of the event program; the handiness of necessary logistics support; and the readiness of all people involved. We work closely with our clients to make sure of every track in achieving their optimum objective.”

9. Services PUBLIC RELATIONS Strategic PR Campaigns
Press Conference – Media Management
Media Crisis Management
Press Release Writing and Editing
“An event or any promotion will not be more effective if the message is not sent directly across the target market. And there is no other means of communication as broad and effective as the Media. XPR Brand Communications have the longest years of experience, our network and our relationship with the media to provide a stronger offensive tool for your brands.”

10. Clients
Clients

11. Vietnam Brewery Limited
Clients
Clients
Vietnam Brewery Limited
PREMIUM &
SPECIALTY BRANDS
MAINSTREAM BRANDS
BIERE LARUE EXPORT
BIERE LARUE
LARUE DRAUGHT
BIA BIVINA
BIA LARGER
BGI
TIGER
HEINEKEN
COORS LIGHT
FOSTER’S
AMBER

12. Portfolio Vietnam Brewery Limited
Exclusive IMC Agency for Mainstream Brands
Exclusive IMC for Specialty Brands
BTL Agency for Premium Brands
Development of Brand Identity
Campaign Strategy Development and Execution
Consumer Insight Analysis
Sponsorships
BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA, LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS LIGHT, FOSTERS, AMBER DRAFT

13. Portfolio
Electrolux
Share A Heart Campaign
Portfolio

14. Portfolio
Biere Larue Export Unique Show
Portfolio

15. Portfolio
Coffee Festival 2007
Portfolio

16. Portfolio
Coffee Festival 2007
Portfolio

17. Portfolio CapitaLand Vista Official Launch Portfolio
Show Unit Viewing Event
Soft Launch Event
Press Conference
Official Launch Event
October ,14,17,18,19

18. CapitaLand Vista Official Launch Designs & Concept Development
Production

19. CapitaLand Vista Official Launch Media Relations Presscon Management
Media Monitoring

20. Portfolio
Dutch Lady
International Children’s Day
Portfolio

21. Portfolio
Acer Notebook
Product Launch
Portfolio

22. Portfolio
Wonders of the World
Lantern Festival
Portfolio

23. Portfolio
Tiger Beer
Light Art Show
Portfolio

24. Portfolio
Tiger Beer
Lantern Making Contest
Portfolio

25. Portfolio
Heineken
Indoor Movie Launching
Portfolio

26. Portfolio
Heineken
Light up the city
Portfolio

27. Portfolio
SJ Johnson Sales Conference
& Team Building
Portfolio

28. Portfolio
Heineken
Bar Activation
Portfolio

29. Portfolio
Coors Light
Product Launching
Portfolio

30. Portfolio
Coors Light
Product Activation
Portfolio

31. Portfolio
Coors Light
Hip-hop Roadshow
Portfolio

32. Portfolio
SaiGon Beer
Beer & Food Festival
Portfolio

33. Portfolio
APEC Gala Dinner 2006
Portfolio

34. Portfolio
G7 Mart
“For a Strong Vietnam” Day
Portfolio

35. Portfolio
G7 Mart Launching
Portfolio

36. Portfolio
Jotun Factory Expansion
Portfolio

37. Portfolio
Unilever
Management Conference
Portfolio

38. Portfolio
Portfolio
Unilever Team Building

39. Portfolio
Unilever
Sunsilk Sampling
Portfolio

40. Portfolio
Lipton Milk Tea
Product Activation
Portfolio

41. Portfolio
Portfolio
Lipton Ice Tea

42. Portfolio
Portfolio
Caltex Team Building

43. Portfolio
Portfolio
Osim Official Launching

44. THANK YOU!