1. Essay 1 - Submission Deadline: 13 February 2006 Your critical reflections on the content of one of the seminars given by Mr Chan Kwok-Kin in January 2005. Future Development of the Electricity Market in Hong Kong: Environmental considerations. (You should first refer to the governments’ consultation document at http://www.edlb.gov.hk/edb/eng/papers/electricity/index 1.html) http://www.edlb.gov.hk/edb/eng/papers/electricity/index 1.html The strategic role of Engineering Marketing and how it can differ from technical sales in defining a product. How to capture the growing consumer market in Mainland China through CEPA. Solving the pollution problems in Hong Kong.

2. Your critical reflections on the content of one of the seminars given by Mr Chan Kwok-Kin in January 2005. 1.Listening and communication 2.Self improvement: Chairing a meeting 3.Management practice

3. Future Development of the Electricity Market in Hong Kong 1.A possible new cheaper supply from mainland China. (a) Is the source reliable? (b) Is the demands within H. K. rising? How fast? New licenses for the two local power companies: profit rates 2.Rising cost of natural gas, oil and coal as the fuels for the power stations. Per unit price of the electricity. 3.Half of the pollutions in Hong Kong are due to the two local power stations. 4.Connecting the China Light network with that of the HK Electric

4. The strategic role of Engineering Marketing and how it can differ from technical sales in defining a product. 1. Identify the potential customers. 2. Buying power of the customers 3. Identify the markets: Local, South East Asia, Mainland China, Europe, USA etc. 4. Estimate the volume of sale in each market region 5. Decide the priority list of the markets; some markets will not be touched. 6. Market strategy: advertisements exhibitions form alliance with a customer 7. Get feedbacks from customers

5. Technical sales engineer 1. knows the technical details of product to be sold. 2. knows the strong points and weak points of similar products from competitors 3. knows how to stress the strong points of a product. 4. understands the needs of a customer and help him to install your product to his system. For example, he may sell a signaling subsystem to the KCR. 5. He may suggest to his company to modify the product slightly to suit the need of a big customer.

6. How to capture the growing consumer market in Mainland China through CEPA. 'Cepa' is China's free trade agreement with Hong Kong. It grants easier access to China markets for Hong Kong-made products, and Hong Kong-based service companies. 1. Duty-free export to China for Hong Kong-made products 1087 categories of 'Made in Hong Kong' products will be exempt from tariffs when exported to the Chinese mainland. More information.More information

7. Closer Economic Partnership Arrangement (CEPA) 2. Easier market entry for Hong Kong-based service providers Cepa covers 26 service sectors and reduces, or removes geographical, financial and ownership restraints. Any nationality company can apply if it: Is incorporated in Hong Kong Has operated for 3 to 5 years (depending on the sector) Is liable to pay Hong Kong profits tax Employs 50% of its staff locally

8. CEPA BENEFITS FOR NON-HONG KONG COMPANIES Overseas companies, not based in Hong Kong, can take advantage of Cepa by outsourcing to, or partnering with a Cepa-qualified manufacturer or service provider in Hong Kong.

9. Solving the pollution problems in Hong Kong. Local pollution: 1. Air pollution due to power stations 2. Air pollution due to motor cars and planes 3. Air pollution due to factories, restaurants. 4. Air pollution due to smoking 5. Noise pollution due to cars 6. Noise pollution due to construction work 7. Drinking water pollution 8. Sewage pollution of the HK harbor and rivers 9. Rubbish, industrial waste

10. Pollutions Pollutions imported from Pearl River Delta 1. Water Pollution to farms supplying HK 2. Air pollution sent to HK by wind blowing from the north 3. Pollution of the HK fishing zones by water from the Pearl river

11. ELE2860 Course essays Each student should submit two essays of about 1200 words each and one site visit report of about 600 words. The deadlines for submission and the possible topics for the essays are listed below: Essay 1 - Submission Deadline: 13 February 2006 Choose one of the following topics Your critical reflections on the content of one of the seminars given by Mr Chan Kwok-Kin in January 2005. Future Development of the Electricity Market in Hong Kong: Environmental considerations. (You should first refer to the governments’ consultation document at http://www.edlb.gov.hk/edb/eng/papers/electricity/index1.html)http://www.edlb.gov.hk/edb/eng/papers/electricity/index1.html The strategic role of Engineering Marketing and how it can differ from technical sales in defining a product. How to capture the growing consumer market in Mainland China through CEPA. Solving the pollution problems in Hong Kong. Essay 2 - Submission Deadline: 27 March 2005 Choose one of the following topics The value of ethics to a professional engineer and to society. How government encourages new start-ups in Hong Kong and the your views on the roles that the Hong Kong Science and Technology Parks Ltd and Hong Kong Productivity Council can play in helping new companies. Critical reflections on one of the course seminars given after 13 February 2006 by a guest speaker in ELE2860. Can collaboration with Pearl River Delta help Hong Kong moving towards a knowledge based economy?