4. Lead-in Reading strategy Detailed-reading Fast-reading Discussion

5. Lead-in 1. Do you like advertisements? 2. Do you think there are too many of them and that they are everywhere? 3. Do you think advertisements play an important part in our lives? Why or why not?

6. 4. Why do companies and organizations advertise? What kind of things can be advertised? 5. Can you give some examples of these types of advertisements?

7. Some advertisements are meant to sell products or services, and some to make people think about problems in society or about people who need help.

8. to sell productto sell service to make people think about people who need help 返回目录

9. Read the article quickly and answer. 1. What do ads try to persuade people to do? To buy a product or service, or to believe in an idea.

10. 2. What does PSA stand for? Public service advertisements. 3. What do PSAs aim to do? They aim to teach us and help us lead better lives. 返回目录

11. 1. Most people are not aware of how many ads are around them. 2. Advertisements are always meant to promote a product or service. 3. PSAs are only found in newspapers and on TV. T F F Read the article again and decide whether the following sentences are true or false.

12. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can often give us valuable information about how to live our lives. 6. An ad warning people against smoking is an example of PSA. T F T

13. 1. Where are advertisements usually found? They are usually found in newspapers and magazine, on the Internet, radio and television. Read the article one more and find answers to the following questions.

14. 2. What is the major distinction between commercial advertisement and PSAs? A commercial advertisement is one which someone has paid for to advertise a product or service, while a public service advertisement is often run for free, and is meant to educate people about health, safety, or any other problem that affects public welfare.

15. 3. Why are some of the advertisements clever according to the article? Because even if an ad does not lie, it does not mean it is altogether innocent. 4. When did China begin a nationwide public service advertising campaign? China began the campaign in 1996.

16. 5. Why should we follow the advice in PSAs? Because PSAs are meant to benefit the public, and by following the advice in PSAs, we can often learn a lot.

17. Match the new words with their meaning in Part D. Answers: 1. _____ 2. ______ 3. ______ 4. ______ 5. _____ 6. ______ 7. ______ 8. ______ h cbd f ge a

18. Read the e-mail in Part E and complete it. Answers: 1. ______________ 2. ________________ 3. ______________ 4. ________________ 5. ______________ 6. ________________ 7. ______________ 8. ________________ dealing with comments promote fool even if cheated campaignsbenefit 返回目录

19. What is expository writing meant to do? It is meant to introduce you to basic information on a topic. What is its basic format? Introduction of the subject, examples and facts that develop or support the details, conclusion.

20. Work in pairs or groups. Fill in the blanks according to the text (P2-3). Types of ads Similarities Places foundMethods used Commercial ads PSAs newspapers, magazines, the Internet, radio, television clever language attractive pictures

21. Types of ads Differences PurposesValidity Commerci al ads PSAs to promote a product or service They are not altogether innocent. to educate people about health, safety or any other problem that affects public welfare They are helpful and we can learn a lot by following the advice they give.

22. Types of ads Examples Commerci al ads PSAs ‘Bright-Teeth fights bad breath!’ ‘You are proud of your cooking, so shouldn’t you buy the very freshest food?’ ‘Yes to life, no to drugs’ ‘Knowledge changes life’ ‘Project Hope---- educating every child’ ‘When you smoke cigarettes, you are slowly killing yourself’ 返回目录

23. 1. Do you think young people are easily persuaded by ads? Why or why not? 2. What is the best PSA you have ever seen? Why do you think it is so good?

24. 3. Does advertising play a positive or negative role in our daily life? List your reasons and find supporting examples for your opinion.

25. Homework Do Parts A1 and A2 on Page 90 of the Workbook. Do Part A on Page 94 of the Workbook.