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Published byJohn Cole Modified over 9 years ago
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Company Private KF Meeting with Pacific Sense May 2012
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2 OPPORTUNITY Hong Kong MTR - South Island Line Sales Forecast: $0.5M Product: FM-200/ Novec 1230 Status Tyco is the major competition Need special price to win
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3 OPPORTUNITY Hong Kong – Telecom Sales Forecast: $1.0M Product: FM200 / Novec 1230 Key Customers: -PCCW -3 Hong Kong -China Mobile
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4 OPPORTUNITY Hong Kong – Data Centre Sales Forecast: $1.0M Product: FM-200/ Novec 1230 Key Customers: -HKcolo -Google -Yahoo -Equinix Highlight: -Google Data Centre Chung Hwa Telecom, Banqiao HQ
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5 OPPORTUNITY Macau Light Rail Sales Forecast: $1.1M Product: -FM200 / Detection Action Plans: -FM-200 is specified for 4 projects. -Continue sales promotion work with Macau Government Pipelines: Total 21 Stations -Border Gate Sub-station -Hac Sa Van Park Sub-station -Northeast Sub-station -Outer Harbour Ferry Terminal Sub-station -Golden Lotus Square Sub-station -Dr. Carlos d’Assumpção Park Sub-station
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6 OPPORTUNITY The University of Macau Sales Forecast: $2.5M Product: FM-200 / Detection Status China Brand is the major competition Need special price to win
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7 OPPORTUNITY Macau Taipa Ferry Forecast Sales: $0.4M Product: Foam/FM-200/Detecion Expect Order Date: P7 Hong Kong Wan Chai Residential Development Forecast Sales: $0.2M Product: Wet-Chemical/ FM-200 Expect Order Date: P9
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Key Issues Hong Kong 1)Novec1230 promotion continue 2)Focus on HKG MTR project 3)Data Center market (icloud) is still blooming – US$5M for Year 2103 Macau 1)Novec1230 promotion continue 2)Focus on Mauau Light rail project 3)Technical visit – training, factory visit 4)Macau Initiative. Try to increase market share for Macau
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How To Go Into Macau Market Strong Relationship with Main M&E Contractor s (Big 3 in Macau) 1)Lei Luen 2)Sun Tat 3)Fu Lei Tender Specification Filling Plant Set-up Marketing 1.Provide products specification to M&E Consultants and Owners 2.Launch Novec1230 into market 3.Target Big Project – Macau Light Rail/Macau University 4.Government project – develop long term relationship with on list government tender fire contractor 1.Medium plan may be 2013/2014 2.UL listed extension required 3.To enable faster turn around 4.Allow for stocking of cylinders 1.Participate in Fire Show 2.Conduct Seminars 3.Provide Training to Key Customers 4.Invest for advertisement 5.Sponsor Fire Service social event – annual dinner/Golf competition
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10 MARKETING PROMOTION EVENT To promote Kidde brand image Displaying company portfolio and detailed product information with photos
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11 Face to both international (English version) & china (Chinese version) market. Search by either company or product names MARKETING PROMOTION EVENT
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YEAR TO DATE KEY WINS Hong Kong MTR - South Island Line FM-200 – US$ 0.5M Hong Kong Data Centre FM-200/Novec 1230 – US$ 0.3M Macau Light Rail FM-200 – US$ 0.35M Macau Residential Development FM-200 – US$ 0.3M Macau Taipa Ferry FM-200 – US$ 0.4M Hong Kong Telecom FM-200/Novec 1230 – US$ 0.2M
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Company Private Thank You May 2012
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