1. Giel de Nijs October 22, 2008 First steps towards an online user experience testing community

2. October 22, 2008 2 Designed around you Reforming our product concept creation to gain a competitive edge.

3. October 22, 2008 3 User-centered innovation Involve the user of the products in all stages of development.

4. October 22, 2008 4 User-centered innovation cycle User insight Concept Confrontation Mock-up Prototype User testing Iterative user testing in all stages of development.

5. October 22, 2008 5 Experience Labs Traditional user testing in the HomeLab and ShopLab.

6. October 22, 2008 6

7. 7 Contextual inquiry Different levels of knowledge about experience are accessed by different techniques. (Sleeswijk Visser, et al., 2003) An interactive, creative way to stimulate users to share their thoughts.

8. October 22, 2008 8 Online concept confrontation Presenting pictures, videos and user-interface mock-ups for feedback.

9. October 22, 2008 9 Online testing vs. laboratory testing No significant differences were found in initial testing.

10. October 22, 2008 10 Combining implicit and explicit feedback Questionnaires (explicit feedback) More valuable information? Usage logging (implicit feedback)

11. October 22, 2008 11 Benefits of online user testing Provide user insights Validate new concepts Quick Cost effective Diverse demographic No geographical boundaries

12. October 22, 2008 12 The Big Question “What’s in it for me?”

13. October 22, 2008 13 Usage lifecycle Source: Joshua Porter

14. October 22, 2008 14 Wisdom of the crowds http://flickr.com/photos/jamescridland/613445810

15. October 22, 2008 15 Intrinsic motivation People want to voice their opinion People want to connect with people People want to help other people

16. October 22, 2008 16 The third place An online community is the online equivalent of a local bar. http://flickr.com/photos/gaetanlee/2788513635/

17. October 22, 2008 17 Community vicious circle More contentMore members More content Match content and members to member profiles More members More content Easier transactionsMore members

18. October 22, 2008 18 Providing statistics motivates Rankings make most people want to participate. http://flickr.com/photos/richardwinchell/2863431314/

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22. October 22, 2008 22 Brainstorming community Combining contextual inquiry with community interactivity.

23. October 22, 2008 23 Organizational ingredients Internal leverage Money Good planGood strategyGood people

24. October 22, 2008 24 Technical ingredients Private testing Public beta Interesting contentTarget audienceInteractivity

25. October 22, 2008 25 The mullet model Business up front, party in the back. http://flickr.com/photos/raveller/950197716/

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28. October 22, 2008 28 A good community (simplified) Attract members Keep members Established business channels Existing communities Interesting idea Correct target audience Active maintenance Frequent updates Reputation measurements Interactivity

29. October 22, 2008 29 Social framework vs. market framework Be careful with incentives. http://flickr.com/photos/sis/432090557

30. October 22, 2008 30 Act on ideas http://flickr.com/photos/skenmy/2343003769/

32. October 22, 2008 32 Drawbacks of traditional user testing

33. October 22, 2008 33 Internal use with closed user group

34. October 22, 2008 34 Motivations to contribute Content Comments Statistics Inspires own content Provokes discussion Motivates contribution Providing rankings makes most people want to participate.