1. By Phillip Hamrock For BA 516 Marketing & Management August 5, 2008

2.  Marketing the Iraq war  Costs of Invading Iraq  Costs of Iraq Reconstruction  Reconstruction Projects  Discussion 8/5/20082

3.  Initial cost estimate  $50 Billion - Bush administration’s estimate to oust Saddam, restore order, & install a new government  $93 Billion – Congressional Democrat estimate 8/5/20083

4.  Defense Department PR Contracts  $100 Million worth of contracts to PR company Rendon Group from 2000-2004.  Provided media with images, stories, etc.  Authorized to use false information  Analysis of on-going marketing marketing 8/5/20084

5.  $600 Billion  Total funds allocated for Iraq operations through FY08  $3 Trillion  As estimated by Nobel laureate Stiglitz.  Includes: Arms, provisions, recruitment bonuses, disability claims, medical treatment, reconstruction, re-arming military to pre-invasion levels.  Financed by borrowing, not taxes  Cost of not invading? 8/5/20085

6. US Reconstruction Program  $30-45 Billion  Iraq Relief Reconstruction Fund (IRRF)  Commanders Emergency Response Program (CERP) 8/5/20086

7.  IRRF  $18 Billion  Allocated by US congress in 2003  Rebuild Iraqi infrastructure, damaged by neglect, sanctions, and war  90% obligated – slow due to inspections, contract requirements 8/5/20087

8.  CERP  Small scale, urgent humanitarian reconstruction projects  Money as a weapon  Execute quickly, employ many Iraqis, benefit Iraqi people, highly visible 8/5/20088

9.  International Reconstruction Fund Facility for Iraq  26 donor nations  $1.4 Billion 8/5/20089

10.  Former chairman of International fund said reconstruction efforts are largely doomed to failure.  “Reconstruction is difficult enough in a relatively pacific environment…In this environment it is almost impossible.” – Micheal Bell, 2007 8/5/200810

11.  Corruption, cost overruns, and security concerns plague redevelopment efforts  Many “successful” projects no longer operational  Recent federal inspection sampled 8 “successful” projects, 7 no longer operating as planned  $12M worth of generators, $9M no longer working 8/5/200811

12.  Iraq Police Academy  $75 Million complex  US taxpayer funded  Army Corps of Engineers is “client”, Iraqi subcontractors carry out construction  Potential fraud  Substandard materials and methods 8/5/200812 *NY Times

13.  Better use of Iraq reconstruction funds?  $140 Billion needed to repair deficient US bridges 8/5/200813

14. 8/5/200814

15.  NY Times, http://www.nytimes.comhttp://www.nytimes.com  The Economist, http://www.economist.com/http://www.economist.com/  Rolling Stone, http://www.rollingstone.com/http://www.rollingstone.com/  Rendon Group, http://www.rendon.com/mission.phphttp://www.rendon.com/mission.php 8/5/200815