2. Company analysis All major ‘ delegate providers ‘ on track Big plusses : Nielsen, Gillette, Nestle Approx : 500 companies

3. Normalnow Austria2613 Belgium56171 Denmark1423 Finland69122 France83106 Germany144158 Greece3348 Italy6564 Netherlands7987 Norway3335 Spain4026 Sweden6127 Switzerland4630 UK149105 US4529

4. Registrations : so far so good… New approach : deeper cuts, early bird later, special 999 € fee for Host Country and Nat. Init Board Members 800 on 1300 delegates were not in Berlin Extrapolation ( stable environment ) –Min 2400 – max 2800 ECR contribution achieved at 1950 delegates

5. Marketplace : over 5000 m² activity 3000 m² commercially sold ( full price ) 1000 m² National Initiatives, Learning Programme, ECR Belgium, Tracking and Tracing Show … 1050 m² ‘ sponsor activated spaces ‘ : coffee corners, lounges, podium,internet café… Target budget exceeded Sponsor possibilities on the web attract new sponsors Elsevier cooperation on Marketplace Guide : above expectations

6. New initiatives More dynamic Press approach Target Internal Company communication : free press invitation to all companies with speaker in plenary session or major presence in the Marketplace Translation provided

7. Don’t forget Register hotel ! Stimulate participation Check Web : statistics, latest programme etc Content to Marketplace Guide insert on your Initiatives ! National Press coverage !!!! –I didn't see anything

8. To be clear We make a stand for Denmark, France, Greece, Italy, Netherlands, Portugal and Spain + one for Belgium 2005 and ECR Europe There are two free participations per Nat. Initiative ( having a stand ) Nat Init Boards paid 999 € until 15 march

9. Your space in Brussels 3 panels 70*200 m 1.YOUR CONTACT INFO 2.TOURISTIC PICTURE 3.YOUR PROJECTS –SEND INFO TO COORDINATOR BEFORE 3 APRIL