1. Becoming a Community Media Center (pt. 1) Examining and refocusing your structure, services and identity to broaden your services and strengthen your overall community value. Presenter: Laurie Cirivello Grand Rapids Community Media Center Alliance for Community Media National Conference Tucson, AZ -- July 2011

2. Session Outline How your community sees you Knowing what you have Make it about them, not you Recognizing and leveraging opportunities The economics of diversification

3. Assumptions CMCs primarily serve local communities One size does not fits all Employing tactics to save a TV station is not the focus of this session. Evolving is a process, not an event.

4. Your identity Name, mission and elevator speech RGB-TV Your community TV station “The Community Media Center is a Public, Education, and Government Media organization that provides…” EveryTown Community Media Helping our community connect ECM helps strengthen the voices in our community through media training, tools and distribution…

5. Putting your Values Up Front Welcome Assistance Nondiscriminatory Diversity Etc.

6. A Root or a Branch? Girl Scouts Food Pantry Senior Center _____Where are you?____ Where do you want to be? Community Foundations City Infrastructure Public Library

7. Knowing what you have Food Court or Well-Stocked Kitchen? OptionsResponsivenessEfficiency Resource vs. end result Value

8. Breaking it Down Make your own TV show in our Studio Production planning Graphics Streaming And….

9. Expanding your kitchen The general contractor role Preferred providers Extract and package

10. It’s about them Knowing community needs Servant Leadership The problem statement Crafting the solution Lessons from Social Service  Case Management  Intake and Assessment  Evaluation

11. Recognizing and evaluating opportunities The screening tool Collaboration vs. giving it away Populating your fox hole Who’s idea was that? Lessons from the marketplace

12. Understanding Your Competitive Advantage What is your niche What do you do better? Knowing the Trends

13. Service as a marketing tool Brown-bags/teasers Pre-packaged training Crowd-sourcing activities Using social media to establish your servant leadership

14. Economics The evolution killer: “we can’t do that”. More value for the franchise dollar Bearing wall approach: building on your core Using current requirements to build future capacity

15. Paying for the evolution Grants Fee-for-service Finding money for others – funded projects

16. Part 2… How have the idea presented here worked (or not) for other CMCs? Join in as we strategize, share and brainstorm. Friday, 10:30 – noon Hope to see you there!