1. Best Practices in Web Evaluation Mark A. Greenfield

2. Mark Greenfield Higher ed web professional, consultant, keynote speaker, futurist, uwebd overlord, lacrosse coach, tennis player, music lover, dog rescuer, volleyball dad markgr.com twitter.com/markgr delicious.com/markgr www.linkedin.com/in/markgr

6. The Entire Site Matters

7. the.edu lifecycle

8. Why do you have a website?

9. 1.Too busy 2.Consensus on what makes a good website Challenges

10. Time Management Matrix I Not Important Important Urgent Not Urgent II IIIIV Crisis Pressing problems Deadline-driven projects, meetings, preparations Preparation Prevention Planning Values clarification Relationship building Needless interruptions Unnecessary reports Unimportant phone calls, meetings, mail Many popular activities Trivia, busywork Time wasters Some phone calls, mail “Escape activities”

11. Time Management Matrix I Not Important Important II IIIIV 25 - 30% 15% 50 - 60% 2 - 3% Urgent Not Urgent

12. Time Management Matrix I Not Important Important II IIIIV 20 - 25% 25 – 30% 65 - 80% 15% 50 – 60% Less than 1% 2 – 3% Urgent Not Urgent

13. What makes a good website?

14. HiPPO HIghest Paid Person’s Opinion

15. what a site looks like is NOT the only thing that matters

16. What makes a good website?

17. The lens through which you view the world Paradigms

19. Know what you don’t know

20. What makes a good website? What do students think?

21. Form over Function

22. Facts vs. Feelings

23. Photos or Words?

24. Evaluation Methodologies

25. How many of you evaluate your website based on Analytics

29. Web Analytics Know your KPI’s (Key Performance Indicators) Analytics should be an ongoing process Focus on trends Be wary of the macro view

30. When is a redesign that results in a decrease of 500,000 page views a good thing?

34. How many of you evaluate your website based on The User Experience

35. “Most senior administrators understand usabilty about as well as they understand the average air speed velocity of an unladen swallow.” - John Rhodes

36. We need more people with UX expertise

38. UCD Methodologies Affinity DiagramsBenchmarking Brainstorming Card SortingCognitive Walkthrough Contextual Inquiry Expert EvaluationEye Tracking Field Study Five Second TestsFocus Group Functionality Matrix Heat MapsHeuristic Evaluation Interview Journey Maps Mental Models Personas SurveysTask Analysis Usability Tests

39. UCD Methodologies Affinity DiagramsBenchmarking Brainstorming Card SortingCognitive Walkthrough Contextual Inquiry Expert EvaluationEye Tracking Field Study Five Second TestsFocus Group Functionality Matrix Heat MapsHeuristic Evaluation Interview Journey Maps Mental Models Personas SurveysTask Analysis Usability Tests

40. Usability Tests

41. Wisdom from Steve Krug Testing one user is 100% better than testing none The best kept secret of usability testing is that it doesn’t matter much who you test (recruit loosely and grade on a curve) Think about the implications of “domain knowledge” Focus on scenarios, not tasks

42. analytics can tell you what people are doing but not why

47. Focus Groups / Usability Tests / Surveys Focus groups are good for understanding attitudes and perceptions Focus groups are not a good way to get usability information. Focus groups are numerically impossible to generalize to a larger population so they can’t replace surveys. What people say they do and what they actually do are often very, very different

48. Heuristic Evaluation A usability evaluation method in which an expert performs a systematic inspection of a web site based on a set of design principles (commonly referred to as heuristics)

50. Task Flow Analysis Task flow analysis critiques what a user is required to do in terms of actions and/or cognitive processes to complete a task on a web site.

51. Taskonomy instead of Taxonomy

53. How many of you evaluate your website based on Speed

54. The Need for Speed #marks911

55. Response Times 0.1 secondThe limit for having the user feel that the system is reacting instantaneously. 1 secondThe limit for the user's flow of thought to stay uninterrupted, even though the user will notice the delay. 10 secondsThe limit for keeping the user's attention.

56. People will visit a Web site less often if it is slower than a close competitor by more than 250 milliseconds (a millisecond is a thousandth of a second) www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html

59. delicious.com/markgr/speed

60. How many of you evaluate your website based on The Quality of the Code

66. How many of you evaluate your website based on Credibility

68. How many of you evaluate your website based on Security

69. How many of you evaluate your website based on Uptime

70. How many of you evaluate your website on A variety of devices and platforms

73. How many of you evaluate your website on Accessibility

74. mark greenfield makayla greenfield What 3 rd Graders Can Teach Us About Web Accessibility

75. We are all temporarily-abled - Rachael Scdoris

76. How many of you evaluate your website based on The efficiency of your web operations

77. the.edu lifecycle

79. Concluding Thoughts

80. Measure both the product and the process

81. How good is good enough?

82. All evaluation efforts must be actionable

83. Evaluation should be iterative and ongoing

85. Thank You mark a greenfield markgr.com twitter.com/markgr delicious.com/markgr