1. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

2. The Tesla Testers: GP Member Evaluation Name: ______________ MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

3. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

4. The Merciless Marketing Mavericks : GP Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

5. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

6. Shake & Bake: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

7. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

8. Chipotle Consumers: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

9. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

10. MMSE – Airbnb : GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

11. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

12. PWW-W-W: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

13. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

14. PR: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

15. GP Guideline Group Organization Presentation Paper Due on presentation date Evaluation Group Name – Required, briefly explain Title – Required Outline – Up to you Title, Group Name, Their R#, ….etc Instructor Evaluation (IE) 1.Logic/Organization (20%) 2.Presentation Skills (20%) 3.Creativity (20%) 4.CB Applications (20%) 5.Paper (20%) 4 to 5 People (7 or 8 groups) - Expected 15 min minimum ~ 20 min maximum 3 to 5 pages without PPT, 11 font, 1.5 spacing, Times New Roman, use bold/dents Every group members supposedly plays its own role At least 3 people should participate in presentation 1.Executive Summary, 2.Business Description 3.Method / Procedure 4.Findings + CB Applications 5.Conclusion/ Recommendation 6. PPT (6 slides/page) - Required Methods: Survey, Interview, SWOT, 5 Forces, Perceptual Map, BCG Matrix, Market-Product Grid, … PPT File Needed; Email me the file before the presentation day Member Evaluation (ME) – team member gives each other a grade (%) *Recommended Firms: Any small (Internet) Companies or New Startups Final Grade: IE x ME

16. “Smells like Team Spirits”: GP Member Evaluation Name: ______________ MembersGrade (%) Me MembersGrade (%) Me Any comments: *Please make it sure you turn in this sheet on the presentation date along with the paper

17. Group Name: The Merciless Marketing Mavericks InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 17%Evan (leader)93.8%88.2% Presentation Skills (20%) 15%John VDH (sp),98.8%92.9% Creativity (20%)20%Killian98.8%92.9% CB Application (20%) 20%Taylor N.97.5%91.7% Paper (20%)22% Total:94% Good: Paper, Need & Perception Change Analysis, Business Model Comparison, Future Aspects, Creativity (e.g. topic, videos), web navigation demo, Bad: Tables & Charts could be used, fonts colors not visually appealing, many words in slides, no outline introduced

18. Group Name: Chipotle Consumers InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18% Emma (leader & sp) 100% 92% + 2% (leadership bonus) Presentation Skills (20%) 16%Dylan100%92% Creativity (20%)20%Jacob100%92% CB Application (20%) 20%Jordon100%92% Paper (20%)18%Kurt100%92% Total:92% Good: CB applications, logical procedure, associative network, comparison chart Bad: too many words in slides, no outline introduced, no survey or interview

19. InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18% Chris (leader) 100% 91% + 2% (leadership bonus) Presentation Skills (20%) 18% Allen (sp) 100%91% Creativity (20%)19%Matthew100%91% CB Application (20%) 19% Paper (20%)17% Total:91% Good: SWOT, comparison chart/seasonality, logical procedure, easy reading PPTs, relationship Bad: Paper (executive summary), value analysis, outline not introduced Group Name: Chegging for Knowledge

20. Group Name: Dress to Impress InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 19% Jennifer (leader) 100% 96% + 2% (leadership bonus) Presentation Skills (20%) 18% T aylor 100%96% Creativity (20%)20%Kenzie100%96% CB Application (20%) 20%Kolton100%96% Paper (20%)19% Ciarra (sp) 100%96% Total:96% Good: Overall Analysis (needs, perception, direct competitors, SWOT, findings, suggestions), Survey, Professional Look of PPTs, Paper Bad: Outline not introduced, value analysis could be better, lack of relationship analysis (clothing firms, designers)

21. Group Name: Prestige WWW InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18% Travis (leader) 100% 91% + 2% (leadership bonus) Presentation Skills (20%) 19% Adam 96.25%87.6% Creativity (20%)19%George96.25%87.6% CB Application (20%) 18%Hunter100% 91% + 2% (presentation skill) Paper (20%)17% Total:91% Good: Target Market/Demographics, Competition Analysis, Legal Issue, Utilitarian/Hedonic Values, Visual Effects Bad: outline is not introduced, recommendation, awareness, paper (esp. executive summary), offering explanation

22. Group Name: Smells Like Team Spirit InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 18%Nick100%86% Presentation Skills (20%) 16% Tyler 100%86% Creativity (20%)18%Brandon75%64.5% CB Application (20%) 18%Mack100%86% Paper (20%)16% Kyle 100%86% Total:86% Good: Products/accessories, brand community, associative network Bad: Outline not introduced; no place information; overall organization, execution, and key analysis could be better (e.g. target market, comparison, value breakdown, recommendation); no awareness/perception, no member introduction & team branding; no survey/interview; paper (also disorganized)

23. Group Name: MMSE InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 20% Derryn (leader) 100% 93% + 2% (leadership bonus) Presentation Skills (20%) 18%Linda100%93% Creativity (20%)19%Will100%93% CB Application (20%) 18%James100%93% Paper (20%)18%Taylor100%93% Total:93% Good: Survey (questions, sample size), SWOT, target market, 5 forces analysis, analysis on its differentiated business model Bad: Value breakdown, recommendations for the firm are missing, the example is unclear, many typos, too many words in some slides, presentation skills

24. Group Name: The Tesla Tester InstructorIE (%)MemberME (%)Final (%) Logic/Organization (20%) 16%Austin100%80% Presentation Skills (20%) 15%Blake99%79.2% Creativity (20%)17%Ryan100%80% CB Application (20%) 15%Jay100%80% Paper (20%)17%John100%80% Total:80% Good: Survey, Executive Summary Bad: rudimentary analysis (not specific) – business model, needs, competition, recommendations; lack of analysis – awareness, perception, distribution strategy, feature/benefits; paper (executive summary should be at front; disorganized), discrepancies between paper and presentation; value breakdown could be better; analysis on why not buying Tesla’s (or EV), global expansion, product line up expansion, presentation time management