1. TechBA Austin Some Lessons Learned Luis Medina May 9, 2008 Austin, TX

2. Contents 1.TechBA Overview 2.TechBA Approach

3. A Program of FUMEC and Mexico’s Secretary of Economy: –Advise & supports small technology companies from Mexico. –Provides access to the global markets. –Contributes to the creation of wealth and high-paid jobs. TechBA (Technology Business Accelerators)

4. TechBA Objectives Wealth creation Job creation {in fact: a lot more…}

5. Partnerships: Silicon Valley: TEN (The Enterprise Network) Austin: IC 2, University of Texas in Austin Montreal: Inno-centre Madrid: Parque Científico de Madrid Michigan: TechTown Arizona: University of Arizona They provide: Validation and support Successful track record Access to networks Technology / Business Intelligence Linking TechBA with technology ecosystems

6. TechBA Strategy Win-win partnerships Working side-by-side with the entrepreneurs on marketing, capital & technology {direct execution-learning}

7. TechBA Austin Strategy Business Development Managers –NOT consultants –Full ownership and responsibility Ride, Maintain & Increase Prestige –UT / IC2 –TechBA & TechBA Companies

8. 2. TechBA Approach

9. International Incubation/Acceleration Landing –Hard:office space –Soft:office space + support / mentoring –Networking:access Great Execution Services

10. NBIA – Soft Landing Program Translation services & Language training Domestic market research and entry assistance Access to capital and potential funders IP protection and Patent assistance Help meeting government regulations Help with import/export laws Help obtaining business and driver’s licenses Immigration and visa assistance Housing assistance Cultural training

11. Great Execution Services So… Why TechBA?

12. TechBA Tasks Promotion / Selection Thinking Global Executing Global

13. Promotion / Selection

14. Promotion –All main cities / regions in Mexico –Promotional / Training / Interview Tours Selection Criteria –Entrepreneurs [coachability] –Management structure & financial capacity Pre-acceleration Process –Induction week [US Business 101] –Remote training [business plan + sales material]

15. TechBA Acceleration Models - Landing IP Intensive [deep change]←Type of Company → Manufacturing [sales] 5 4 3 2 1 Entrepreneur and Company Development 1 2 3 4 5 Environment, Management,VC Understand Sales & Marketing 5 4 3 2 1 Level of Support 1 2 3 4 5 Facilities, Consulting Sales - Representation 5 4 3 2 1 Cost 1 2 3 4 5 Services & Duration 5 4 3 2 1 Impact 1 2 3 4 5 Short Term Sales Long Term Sales Company & Products 5 4 3 2 1 Type of Company 1 2 3 4 5 Wealth Creation Potential Job Creation Potential

16. TechBA Acceleration Models IP Intensive [deep change]←Type of Company → Manufacturing [sales] 5 4 3 2 1 Entrepreneur and Company Development 1 2 3 4 5 Environment, Management,VC Understand Sales & Marketing 5 4 3 2 1 Level of Support 1 2 3 4 5 Facilities, Consulting Sales - Representation 5 4 3 2 1 Cost 1 2 3 4 5 Services & Duration 5 4 3 2 1 Impact 1 2 3 4 5 Short Term Sales Long Term Sales Company & Products 5 4 3 2 1 Type of Company 1 2 3 4 5 Wealth Creation Potential Job Creation Potential

17. Thinking & Executing Global Thinking Global –US Culture: no limits –Sales environment & processes –Team Structure & Partnerships –Distributed Company –Your Business is Your Main Product Executing Global –Services [Soft Landing]

18. Results TechBA is a tool for social/human development »Cross the border of what is possible »Integration regional/binational Transform the mindset Develop effective (binational) teams Integrated regions

19. Thank you very much Luis Medina luis.medina@techba.com