2. Florida High Speed Rail Website Development Issues

3. Goals Create a website of interest to citizens and supporters of high speed rail Create a database of 10,000 e-mail addresses of supporters

4. Objectives: Website Content News developments Legislative Actions Information Links to other websites of interest Contributions to help support efforts to implement high speed rail Entertainment and topics of interest to the general public – Video clips – Forums – Polls – Bumper Sticker Ability to register e-mail addresses – User – Tell a friend

5. Objectives: E-mail Database 10,000 valid e-mail addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create e-mails to legislators in support of HSR

6. Objectives: Website Design Brochure – www.summitholdings.com www.summitholdings.com – www.bayliscpas.com www.bayliscpas.com News Portal – www.msnbc.com www.msnbc.com – www.abcnews.com www.abcnews.com Entertainment – www.disney.go.com www.disney.go.com Advocacy – www.aspca.org www.aspca.org – www.madd.org www.madd.org Political – www.deanforamerica.com www.deanforamerica.com – www.georgewbush.com www.georgewbush.com

7. Objectives: Website Design A website based on the News Portal approach provides the flexibility, and dynamic approach to accomplish the stated goals and objectives for the site.

8. Design Considerations News Portal Specialty features – News and articles Database Polls Multiple parts of interest Complex coding versus traditional sites News Portal Specialty features – News and articles Database Polls Multiple parts of interest Complex coding versus traditional sites Typical HTML – Microsoft Frontpage – Adobe Go-Live – Dreamweaver Typical HTML – Microsoft Frontpage – Adobe Go-Live – Dreamweaver

9. Implementation Options Commercial Developers – Standard Packages – Relatively high cost Convio – www.convio.com www.convio.com Custom Development – Cipher Integrations – Use standard approach PHP Post Nuke – Flexibility in implementation and design – Flexibility in maintenance – Custom database management

10. Domain Names: Short and easy to remember.com.net.org are the most recognized Securing all three makes the most sense Register via Network Solutions or similar provider BulletTrain is not available, but FloridaBulletTrain is …. – www.floridabullettrain.com www.floridabullettrain.com

11. Original Objectives Website Content News developments Legislative Actions Information Links Contributions Entertainment Ability to register e-mail addresses Website Content News developments Legislative Actions Information Links Contributions Entertainment Ability to register e-mail addresses E-mail Database 10,000 valid e-mail addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create e-mails to legislators in support of HSR E-mail Database 10,000 valid e-mail addresses of supporters Ability to deliver e-newsletters Ability to target certain groups Ability to create e-mails to legislators in support of HSR

12. Site Promotion Internal Promotion – Sign up – Tell a friend Traditional – Print – Radio – Cable – TV Web Based – Banner ads Major state wide publications Specialty Sites

13. What is a banner ad? Tampa Tribune – www.tampatrib.com www.tampatrib.com Lakeland Ledger – www.theledger.com www.theledger.com Miami Herald – www.miami.com/mld/miamiherald/ www.miami.com/mld/miamiherald/ Tallahassee Democrat – www.tdo.com www.tdo.com

14. Budget Issues: Website Concept Development Content Development Graphic design Implementation Maintenance

15. Budget Issues: Site Promotion Traditional Web based

16. Budget Issues: Database Database design Database implementation Database maintenance Database mining

17. Budget Issues: E-newsletters Content Development Deployment