1. Prescription Drug Coverage Outreach Campaign Luis Morales Center for Consumer & External Affairs June 30, 2005

2. 2 Overview Change in prescription drug coverage from Medicaid/Kidney Health Care Program to Medicare More than 500,000 Texans affected HHSC and DSHS collaborating to implement an outreach and education campaign

3. 3 Target Audiences Clients –Full Dual Eligibles –Non-Full duals –Medicare-only clients in state-funded Rx programs Providers –Pharmacists –Physicians –Institutional providers

4. 4 Campaign Goals Inform and educate clients about changes in drug coverage Provide information regarding actions clients must take to enroll in new program Develop tools for clients and providers to assist in selection of new plans

5. 5 Outreach Activities Research – Focus groups; surveys Direct mail Collateral materials – brochures, push cards, fliers, booklets, Web site Community outreach events Media relations Video (Kidney Health Care Program)

6. 6 Progress Update Initial research phase complete –Focus groups: San Antonio, El Paso –Statewide telephone survey –Focus group results driving tactics Additional focus groups to be held in Dallas and Rio Grande Valley

7. 7 Progress Update (cont.) Direct mail –First mail drop: July 5 –Automated phone call alerting recipients of impending mail –Letter from HHSC/DSHS introducing new Medicare Rx program –Accompanying brochure provides additional information

8. 8 Direct Mail

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10. 10 Progress Update (cont.) Under development –Web site: www.TexasMedicareRx.org Launch coincides with mailing Information for clients, providers, pharmacists and caretakers

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12. 12 Progress Update (cont.) Under development –Video: Kidney Health Care Program 4-6 minute educational video in both English and Spanish. Video will focus on Medicare Rx information and benefit coordination

13. 13 Future Activities Mobile outreach tours –Deliver information in seven key markets –Austin, Corpus Christi, DFW, El Paso, Harlingen/McAllen, Houston and San Antonio Adult day care Senior centers Other locations where target audiences congregate

14. 14 Future Activities Additional mailings in the fall Media relations Partnerships

15. 15 Summary Integrated outreach strategies Protect our population through a smooth transition to the new Medicare Rx program