1. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Research Resources Innis Library (Business) KTH-108 Ines Perkovic Business Librarian March 2012

2. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Your Challenge develop a marketing strategy to sell the experience of the Hamilton Bulldogs and increase arena attendance for 2013 conduct research into the Bulldog’s past, present, and future along with gathering the opinions of high school students to further understand what best attracts youth to the hockey games

3. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Session Outline Primary and secondary research How to access, find and search for these resources How to get more help!

4. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Primary Sources A document or record containing firsthand information or original data on a topic Examples ? Diaries Letters Photos Interviews (in person, phone, email, etc.) Law, Statute or Act Surveys

5. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources Any work that is one step removed from the original source Usually describing, summarizing, analyzing, evaluating, derived from, or based on primary source materials Examples ? Annual reports Articles Books Textbooks Encyclopedias

6. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources at McMaster Books cannot be borrowed by high school students and other visitors, but items may be consulted and/or photocopied in the library. Use our Library Catalogue to find books http://library.mcmaster.ca/catalogue

7. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources at McMaster Magazines, newspapers and reference materials (directories, etc.) are for in library use only Use our Library Catalogue to find these materials by title http://library.mcmaster.ca/catalogue

8. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources at McMaster Online sources such as databases are only accessible to current McMaster users with a MAC ID. Given some of these access restrictions, you may want to supplement your research with Hamilton Public Library resources.

9. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Hamilton Public Library Access to library materials is available for free to anyone with an HPL card. Apply online http://www.myhamilton.ca/ user/register Use the HPL library catalogue to find books, DVDs and other materials held in all branches of the HPL system http://hpl.bibliocommons.com Hamilton Spectator CBCA (Canadian Business & Current Affairs) Canadian Periodical Index BusinessFile ASAP Academic OneFile Go to: http://www.myhamilton. ca/public-library/research Key Online Sources @ HPL

10. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Secondary Sources Trade associations and government web sites for industry trends, statistics, census data, analysis & links Use an Internet Search engine to find these materials. For a list go to: http://library.mcmaster.ca/find/web-search

11. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #1 Use quotes “” to find phrases Will retrieve materials with words in the exact order specified Examples: “spectator sport” “hamilton bulldogs” “arena attendance”

12. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #2 Use Synonyms or Alternate Search Words for Key Concepts Marketing Advertising, Promotion, Selling, Retailing, etc. Attendance Participation, Involvement, Turnout, Audience, Crowd

13. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #3 Use a wildcard symbol to retrieve plurals and alternate endings an asterisk * is the most common wildcard symbol market* will retrievemarket markets marketing marketer wildcards expand your search, useful when you have too few results

14. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Search Tip #4 Combine search words using AND and OR AND = all of these words narrows search, useful when you have too many results e.g., marketing and hockey OR = any of these words broadens search, useful when you have too few results e.g., marketing or promotion or selling

15. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Putting all the Search Tips Together (hockey or sport* or recreation or culture or leisure) and (market* or promot* or sell*) and ( attendance or participation or involvement or turnout or audience) NOTE: Use parentheses () when using AND and OR in a single search statement

16. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca Need Help? Get in touch with the Innis Library Located in Kenneth Taylor Hall (KTH), Room 108 eMail: library@mcmaster.ca Phone: 905-525-9140 ext. 22081 Hours: –Monday to Thursday: 8:30am-11:00pm –Friday: 8:30am–6pm –Saturday: CLOSED –Sunday: 1:00pm-8:00pm

17. _________________________________________________________________________________ McMaster University Libraries library.mcmaster.ca 905.525.9140 x22081 library@mcmaster.ca See you in the Library!