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Fuzzy Recommendations Trust In The Black Magic. Site Search Can Drive Recommendations.

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Presentation on theme: "Fuzzy Recommendations Trust In The Black Magic. Site Search Can Drive Recommendations."— Presentation transcript:

1 Fuzzy Recommendations Trust In The Black Magic

2 Site Search Can Drive Recommendations

3

4 NON-PRODUCT CONTENT EXTEND TO

5 Links back to Product Categories

6 climbing

7

8 samsung

9

10 Today Content Required 1.Relevant, Current Keywords 2.Additional Business Metrics 3.Merchandising Decisions 4.Non-Product Content (CMS)

11 SITE SEARCH TIPS FOR THE FUTURE

12 TOUCHPOINTS INCREASE MORE

13 Power Top Level Navigation

14

15

16

17 Build SEO Pages tailgating recipes

18 Build SEO Pages

19

20 PERSONALIZATION SUPPORT

21 Values Can Affect Site Search

22

23 Power Email Campaigns

24 Support Customer Service Representatives

25 Future Content Required 1.Main Taxonomy 2.SEO / Romance Copy 3.Rich Media 4.Demographic Information

26 THOUGHT ONE LAST

27 CONTENT IS KING

28 GO BEYOND THE MOAT

29 Manufacturer Benefits Content Manager Benefits Monitor Your Brand / Monitor Resellers Automate Gathering Process Streamline Research Process

30 Content Possibilities 1. Manufacturer Websites or Media Farms 2. Product Intelligence (Accessible APIs, External Feeds) 3. Externally Generated Content (Blogs, Social Content, Videos)

31 Confidential - Copyright 2012 - Thanx Media

32 Marcel Muñoz CTO, Thanx Media mmunoz@thanxmedia.com THANK YOU Commerce Search


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