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Published byEstella Benson Modified over 9 years ago
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Fuzzy Recommendations Trust In The Black Magic
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Site Search Can Drive Recommendations
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NON-PRODUCT CONTENT EXTEND TO
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Links back to Product Categories
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climbing
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samsung
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Today Content Required 1.Relevant, Current Keywords 2.Additional Business Metrics 3.Merchandising Decisions 4.Non-Product Content (CMS)
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SITE SEARCH TIPS FOR THE FUTURE
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TOUCHPOINTS INCREASE MORE
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Power Top Level Navigation
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Build SEO Pages tailgating recipes
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Build SEO Pages
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PERSONALIZATION SUPPORT
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Values Can Affect Site Search
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Power Email Campaigns
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Support Customer Service Representatives
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Future Content Required 1.Main Taxonomy 2.SEO / Romance Copy 3.Rich Media 4.Demographic Information
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THOUGHT ONE LAST
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CONTENT IS KING
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GO BEYOND THE MOAT
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Manufacturer Benefits Content Manager Benefits Monitor Your Brand / Monitor Resellers Automate Gathering Process Streamline Research Process
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Content Possibilities 1. Manufacturer Websites or Media Farms 2. Product Intelligence (Accessible APIs, External Feeds) 3. Externally Generated Content (Blogs, Social Content, Videos)
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Confidential - Copyright 2012 - Thanx Media
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Marcel Muñoz CTO, Thanx Media mmunoz@thanxmedia.com THANK YOU Commerce Search
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