1. GROUP # 3 曾冠瑋 H54006020 陸凱拉 H54017013 李星諭 H54001046 PROFESSOR KUANG-CHIU HUANG 11/5/2013

2. Outline  Background  Main services  Wireless Network Technologies  Vision & Mission  Business Strategy -Marketing Strategies  IFE Analysis  EFE Analysis  Q&A

3. History of Sprint  Origin : Brown Telephone Company founded in 1899.  Went bankrupted due to The Great Depression in 1930 and then reorganized as United Utilities in 1938  In 1972, United Utilities changed its name to United Telecommunications  Sprint Corporation brand mark 1987-2005  Changing its name to Sprint Corporation.  Merged by Softbank in July, 2013.

4. Basic Information Sprint is a United States telecom operator.  Headquarter in Overland Park, Kansas.  Main rivals :AT&T, and Verizon Wireless (Verizon)  Third largest U.S. wireless network operator, and serves more than 55 million customers.  40,000 Employees

5. Main services  Wireless Data: Internet access, messaging, email services, etc. Voice Services – roaming  Wireline Sprint TV Domestic and international data communications using multiprotocol label switching technologies (MPLS) Managed network services Voice over Internet Protocol (VoIP) Voice local and long distance services to cable MSOs

6. Wireless Network Technologies  Third generation (3G)  Code division multiple access (CDMA)  Internet protocol (IP) technologies  Fourth generation (4G) services through their deployment of Long Term Evolution (LTE)  Worldwide Interoperability for Microwave Access (WiMAX) technology through their mobile virtual network operator (MVNO)

7. Mission & Vision  Mission Sprint’s mission is to be number one in providing a simple, instant, enriching and productive customer experience.  Vision Sprint’s vision is to be a world class company, with standards by which others are measured, including a commitment to be developed as a world class supplier base reflective to the communities.

8. Business Strategies Our business strategy is to be responsive to changing customer mobility demands by being innovative and differentiated in the marketplace with the three key priorities: Improve the customer experienceMeasures the degree to which we retain our most profitable customers. Strengthen our brandsMeasures the degree to which we have attracted new customers to our brands. Generate operating cash flowMeasures our ability to generate cash and profit, which are critical to our ability to invest in our business and service our debt. PriorityRationale

9. Business Strategies  Wireless service revenue of $7.3 billion grew year- over-year for the 13 th consecutive quarter  Best-ever Sprint platform postpaid service revenue of $5.8 billion  Best-ever Sprint platform postpaid ARPU of $64.28  Net income of $1.1 billion in predecessor period and net loss of $699 million for successor period results in combined quarterly net income of $383 million  Operating Loss of $398 million  Adjusted EBITDA* of $1.34 billion, up 5 percent year- over-year

10. Marketing Strategies  Introduced innovative new pricing programs  Unlimited, My Way SM and My All-In SM Plans  Sprint Unlimited Guarantee SM  Sprint One Up SM  http://www.youtube.com/watch?feature=player_embe dded&v=ymxbykCDzTk http://www.youtube.com/watch?feature=player_embe dded&v=ymxbykCDzTk

11. IFE EFE Strengths Weaknesses Opportunities Threats Input stage

12. Internal StrengthsWeightRatingWeighted score Deploying a next generation wireless network0.1040.4 Strong incentives for employees0.1030.3 Customer Satisfaction0.1030.3 Only carrier to provide unlimited data plans0.1540.6 lowest price in the market0.1540.6 Internal Weaknesses Unable to retain wireless subscribers0.11 Poor LTE coverage0.1020.2 D/E ratio much higher than its rivals0.051 deficient management0.0520.1 TOTAL WEIGHTED SCORES12.95 Internal Factor Evaluation IFE Strong Brand Recognition0.1030.3

13. IFE-Internal strengths Sprint is deploying a next-generation wireless network that will revolutionize the telecom industry and provide exponential enhancements to wireless communications http://www.youtube.com/watch?v=Zp_jpIdr_uw The American Customer Satisfaction Index rated Sprint as the most improved company in customer satisfaction, across all 47 industries, during the last five years.

14. Only carrier to provide unlimited data plans

15. IFE weakness  If we are unable to retain and attract wireless subscribers, our financial performance will be impaired, and we could fail to meet our financial obligations.  Beginning in 2008 through 2012, we experienced net decreases in our total retail postpaid subscriber base of approximately 9.7 million subscribers.

16. Data coverage- Sprint

17. Data coverage- Verizon

18. Data coverage-AT&T

19. OpportunitiesWeightRatingWeighted score Increasing Demand for Mobile Broadband0.230.6 Mergers will create the economies of scale0.1530.45 The expanding scope of demand for Telecommunications service due to integration 0.130.3 U.S. mobile ecosystem generated economic activity0.120.2 increasing consumer interest0.120.2 Threats Global Economic Slowdown0.0220.04 Competitive pressures from the incumbent players0.120.2 Breaches of network security0.0320.06 Increased legal and administrative expenses0.11 TOTAL WEIGHTED SCORES12.45 Increasingly faster network speeds0.130.3 External Factor Evaluation EFE

20. Increasing Demand for Mobile Broadband

21. EFE Threats  It is estimated that in 2012 the U.S. mobile ecosystem generated economic activity of nearly $200 billion—the equivalent of one of the 50 largest economies in the world.  Global economic slowdown