1. Lessons learned in Advocacy, Communication and Social Mobilization (ACSM) against Tuberculosis and HIV/AIDS Dr. Eva M. Moya, Department of Social Work UTEP and PCI Dr. Lucia Dura, Department of English, UTEP Dr. Blanca Lomeli, PCI Janine Schooley MPH, PCI February 23, 2012 Featuring photographs and art installations of artist/activist Damien Schumann

2. 2007: Damien Schumann developed the TB/HIV Shack 2009: PCI, USMBHA, took on the adaptation of the TB/HIV Shack to Mexico and developed “Nuestra Casa” 2009-10 Nuestra Casa tours 4 locations in Mexico and 2 in the U.S. 2011-12: Nuestra Casa returns to UTEP as an Initiative Background

3. “ Nuestra Casa profoundly moved our audiences at the Global Health Odyssey Museum at [the CDC]. From public health professionals from around the world to young people, individuals left the exhibition with an emotional understanding of the challenges of TB prevention, and the connection between the disease and issues of poverty. [Nuestra Casa] shows how persons affected by TB can tell public health stories in innovative, meaningful and emotionally resonating ways.” - Louise E. Shaw, Curator, CDC Global Odyssey Museum Coding and Analysis of Public Responses

5. Introduce

6. Lure… Engage

7. Surprise

8. Inform | Inspire

9. Feel a part of a movement

10. Take me to www.nuestracasainitiative.net Know moreShare and discussEngage others

11. The experience begins.. Make your own ‘trapito’ Commit to change on a postcard Find out about monthly activities at NCI on NuestraCasaInitiative.net

12. Lessons Learned ACMS strategies are needed to effectively raise awareness, mobilize community members and leaders, and empower and engage persons affected by TB, to successfully prevent and control the diseases and its repercussions. In addition, a person-centered approach to service delivery is required to improve detection, treatment, adherence, cure, and to mitigate all forms of stigma related to TB. Nuestra Casa is a powerful communication, advocacy and social mobilization intervention to increase social and political will to improve TB and HIV prevention and control and to mitigate stigma: – Community participation, as well as involvement of TB affected persons has increased and is now fundamental for successful social mobilization. – Partnerships and collaborative actions are essential.

13. Thank You - Gracias www.NuestraCasaInitiative.net www.soluciontb.org emmoya@utep.edu ldura@utep.edu