1. www.BCR.org | 800.397.1552 The 24 Hour Library – Increasing Your Database Use Presented by: Justine Shaffner Library Services Consultant - Public jshaffner@bcr.org 800-397-1552 x140 http://blogs.bcr.org/publiclibraries/

2. www.BCR.org | 800.397.1552 Appropriateness Accessibility Staff Awareness Patron Use

3. www.BCR.org | 800.397.1552 Appropriateness Evaluate new databases –Worth it? –Staff opinions –Patron input? –Dedicated web page

4. www.BCR.org | 800.397.1552 Appropriateness Form for potential databases Suitability Scope Ease Speed Searches Cost Restrictions Use statistics available? Purchase?

5. www.BCR.org | 800.397.1552 Usage Statistics COUNTER – release 3 http://www.projectcounter.org/ SUSHI http://www.niso.org/workrooms/sushi BCR Free Friday Forum – Making Sense of the Standards Menu: COUNTER, SUSHI, and SERU http://www.bcr.org/training/schedule/programdetail.php?programid=227

6. www.BCR.org | 800.397.1552 Appropriateness Selection meeting –Current databases Database budget Look at statistics & cost –Cost / # of sessions Staff (& patron) input –New databases Staff evaluations –Well rounded collection –Timing

7. www.BCR.org | 800.397.1552 Accessibility Website –Annotated links –Search platform Speed –Subject groupings –Catalog & website? Results display –Featured database –Single authentication –Catalog search

8. www.BCR.org | 800.397.1552 Annotated Databases

9. www.BCR.org | 800.397.1552 Databases by Subject

14. www.BCR.org | 800.397.1552 Accessibility Cataloging database contents –Books –Journals/magazines –MARC records –Collection Development –Fiscally responsible

15. www.BCR.org | 800.397.1552 Accessibility Promotional materials –Guides –Pathfinders –Bibliographies –Bookmarks Steps to reach it Tips Hard copy & electronic

16. www.BCR.org | 800.397.1552 Staff Awareness Spread the word –Staff meeting demos –Emails –Use stories –Practice for information services assistants –Volunteers –23 Things http://librarianinblack.net/librarianinblack/2010/04/dd-3.html

17. www.BCR.org | 800.397.1552 Patron Use Bookmarks –At all desks –On shelves Use your imagination One on one promotion –Look for opportunities Make assumptions and generalize!!! –Dont wait to be asked

18. www.BCR.org | 800.397.1552 Patron Use Larger audiences –Storytimes –Talks –Schools School tours Teachers and media specialists Its not the Internet http://www.bcr.org/training/schedule/programdetail.php?programid=248http://www.bcr.org/training/schedule/programdetail.php?programid=248 see handout for teachers –Citations!!!!! –Meeting room users –Library programs

19. www.BCR.org | 800.397.1552 Patron Use Outside the library –Blogs, local media, RSS Feeds, Twitter, Facebook –Direct marketing Its advocacy Its not sales (well, they already bought it…) Think like a business owner Community groups –Join local groups Public speaking

21. www.BCR.org | 800.397.1552 Any Questions? Justine Shaffner, MLS Library Services Consultant – Public BCR jshaffner@bcr.org 800-397-1552 x140 http://blogs.bcr.org/publiclibraries/