1. Ambassador Kickoff Meeting

2. Dana Chatelain 2011 HR Florida Conference Chair

3. Chapter Marketing Partnership Welcome and Thank You Importance of the conference Conference attendance goal –1,300 Paid attendees Making improvements and evolving in the structure, resources and tools

4. Ray Dile Conference Marketing Chair

5. Chapter Goals How they were determined Tracking your success –Reports available in the Ambassador area of the HR Florida website –Password for website is “celebration” –Monthly surveys

6. Awards for Achieving Goals 70% a hug from the conference chair 80% complimentary registration 100 % complimentary night at the Rosen Shingle Creek Resort Over 100% - coming soon!

7. Chapter Marketing Resources Chapter meeting marketing kits Web banners and buttons Videos Newsletters Ambassador Captains

8. The Ambassador Captains Paula KvarnbergCyndi Rooks

9. Greater Pensacola Chapter HR Tampa SHRM Emerald Coast Sarasota-Manatee Bay County Suncoast Big Bend Charlotte County Jacksonville SHRM HR Collier Ocala HR Association HRMA of Southwest Florida North Central Florida HRMA of Martin County Lake Sumter St. Lucie County Nature Coast Treasure Coast Central Florida HR Association of Palm Beach County Mid-Florida SMA South Florida SHRM Volusia/Flagler Florida Keys South Brevard Greater Miami Space Coast HR Association of Broward County Cyndi Rooks - 904-327-4870Paula Kvarnberg – 561-582-1892 conferencecaptain1@hrflorida.orgconferencecaptain2@hrflorida.org Ambassador Captain – Chapter Alignment

10. Ambassador Role Promote conference attendance within you chapter Chapter meetings –Using marketing resources –Topics and talking points provided Marketing Activities –2 Eblasts to membership –Website banners and links

11. Ambassador Role Volunteering and promoting volunteering Lessons learned on being successful What to expect as an Ambassador

12. Ambassador Role Promote conference attendance within you chapter Chapter meetings –Using marketing resources –Topics and talking points provided Volunteering and promoting volunteering Being successful and what to expect

13. Ambassador Captain Role Best practices and practical advice Help you achieve your registration goal Provide updates and share material and ideas that are working for other chapters Regular communication –Monthly conference calls –1 st Friday of each month at 11:00 am

14. Questions?