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Published byMadlyn Webster Modified over 9 years ago
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Mr.Chef a thought for food
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Business Concept Observing the market potential and profitability in the food business. Changing lifestyle patterns of the people. Easy entry in the industry.
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Vision Statement “To put a smile on faces of people and to be their first choice on all occasions by always providing 100% customer satisfaction through quality, recognition and innovation.”
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Mission Statement “We not only listen and respond to the voice of our customer but are obsessed to go an extra mile to make our customer happy.”
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Organizational Plan Form of Ownership Legal Requirements Principal Shareholders Roles & Responsibilities Line of Authority
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Organizational Chart RGM Cashier Shift Manager/Supervisor Kitchen Supervisor Cook Dishwasher ServersCleaner In charge Accounts
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SWOT Analysis Strengths: Ideal location Best Quality Variety of food under one roof Competitive prices Weaknesses: Limited financial resources
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Opportunities: Growing industry Rapid growth of target market Changing lifestyle pattern Rate of growth in consumer expenditures on food Demand for convenience, people want quick and convenient meals Threats: Presence of established competitors Unstable political situation
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Operational Plan Location & Layout Hiring the Employees Manager / Owner Supervisors/Chefs /cooks
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Marketing Plan Pakistan’s real GDP has grown at an average rate of 7.0 percent per annum during the last five years (2003- 07) and over 7.5 percent in the last four year (2004-07) Foreign investment has attained new heights and likely to touch $ 6.5 billion mark this year. The per capita income in dollar term has grown at an average rate of 13.0 percent per annum during the last five years.
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Marketing Plan Target Market Population: 3.242 million (2006) Population growth rate: 3.29% per year Productive age group : 15 to 64 yrs (67% of total population) Estimated size of target market : 0.64 million
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Market Forecasting The Food Service Market is a growing industry in Pakistan relying heavily on the changing lifestyle patterns, population growth of the target age group. The presence of multinational fast food chains like KFC & Pizza Hut have somewhat catered to the high income segment The industry is growing at a rate of about 20-40% annually.
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Competitor’s Market Share
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Objectives To have a market share of about 2.5%, 5% and 10% at the end of first three years respectively Sales level of Rs. 7.5 million at end of first year Sales are expected to increase 15% per year
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Proposed Product Mix & Price:
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Financial Plan Sources of Funds The estimated project cost is about Rs. 2.5 million. The debt/equity ratio will be 50:50. Long-term financing for 5 years This facility would be acquired at a rate of 15% (including 1% insurance premium) per annum with 60 monthly installments over a period of five years.
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Application of Funds ItemCost (Rs.) Construction Cost1,00,000 Dining & Office Furniture450,000 Equipment & Machinery600,000 Preliminary Expenses50,000 Working Capital500,000 Total2,500,000
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Key Indicators Sales: 7.5 Million CGS: 3 Million Gross Profit: 4.5 Million Gross Profit Margin: 60%
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Financial Assumptions
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