1. How would you hire creative people? View as slide show A checklist for an interview Adapted from AdPrin.com

2. How would you hire creative people? 1. Ask for portfolios or other evidence of creative work prior to a personal appearance (Persuasive Advertising p 280) - Consider having an administrator screen out irrelevant resume information such as religion, race, age, gender, and nationality 2. Use pre-specified evidence-based criteria (e.g., on personality or cognitive skills). - If they will be working in a group, look for “task-related” diversity instead of “bio-demographic” diversity (Horwitz and Horwitz 2007 in Persuasive Advertising p 280) 3. Give a test that is a sample of the job they would do. 4. Do not meet the person until after deciding (Michael Lewis, Moneyball). Moneyball Click this slide for a checklist. 2

3. Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. For example, when forming a group, consider “task-related” diversity instead of “bio-demographic” diversity. Adapted from AdPrin.com