1. February 11, 2010 | Carolyn Chau

2. Improving organizations by providing business insights to all employees leading to better, faster, more relevant decisions Comprehensive and integrated BI and performance management offering Agile products that adapt to how you use information Built on a trusted IT backbone Microsoft BI Vision 2

3. The Microsoft BI Solution Stack 3 Business Collaboration Platform Data Infrastructure & BI Platform Business User Experience Data Infrastructure and BI Platform Analysis Services Reporting Services Integration Services Master Data Services Data Mining Data Warehousing Business Collaboration Platform Dashboards & Scorecards Excel Services Web based forms & workflow Collaboration Search Content Management LOB data integration Familiar User Experience Self-Service access & insight Data exploration & analysis Predictive analysis Data visualization Contextual visualization

4. 4 Addressing Today’s Customer Needs Scale efficiently according to demand—Optimize performance, scale-up individual servers and scale- out very large data warehouses and gain real time insights from high performance, event based applications. Reduce risk, gain agility—Improve IT’s ability to respond to business changes by enabling centralized management, policy-based control and rapid configuration and deployment. Respond quickly to business opportunities—Make better, more timely decisions by empowering end users to access, integrate, analyze and share information using Microsoft Office tools they are already familiar with.

5. SQL Server 2008 R2 Trusted, Scalable Platform IT & Developer Efficiency Managed Self-service BI Comprehensive Platform for IT Value Enterprise-level security, scalability High-scale, complex event processing Data consistency across heterogeneous systems Multi-server management Virtualization & Live Migration Accelerated development & deployment Self-service analytics Self-service reporting Streamlined collaboration & management

6. The ability to respond quickly to business opportunities and customer needs can be a huge differentiator. Managed Self-Service BI Self Service Reporting

7. Empower Your Users with Self Service Reporting 7 Users need Timely access to information The ability to combine data across multiple sources provides a more accurate view Flexible layout options and reusable insights

8. Empower Your Users with Self Service Reporting 8 Reporting Services & Report Builder 3.0 Easy access to relational and multidimensional data Productive reporting with familiar Microsoft Office interface Highly flexible layout options, rich visualizations, re-usable report components “Microsoft SQL Server 2008 R2 new Report Builder is fundamentally improving our relationship with our customers by giving them the power and flexibility to create and modify their own reports to meet their immediate needs, removing the delay and cost of needing a report developer. “ - Peter Hammond, CyberSavvy.NET

9. Self-service report authoring Report Builder 3.0 Familiar Microsoft Office Interface Rich Visualizations Powerful Query Designer PowerPivot & SharePoint lists as data sources Report Part Gallery for “grab and go” report design experience 9

10. Stepped or Block grouping Pivot Custom Subtotals Non-pivot columns Nested controls Multi-Pivot Custom Headers Renee: Keep the animation! The features appear to be the column labels. (This one might be more tricky to give it the same look and feel as others…do what you can.) Highly flexible layout options 10

11. Sparklines “Data intense, word-sized graphics” – Tufte Automatic axis alignment. All charts can have the same data points, regardless of source data. Can be converted into full charts to support additional small multiple scenarios. Data Bars Usually depicts a single value in a cell. Min and Max are automatically determined, but are configurable. Data Bars Tablix Visualizations: Sparklines and Data Bars

12. Icons used to depict the status against a value, goals or a trend. Report authors can create their own sets or choose from several pre-configured sets. Colors, Icon and Size can be changed based on data. Automatic support for comparing each member of a group against siblings. Can also be placed inside gauges. Tablix Visualization: Indicators Indicators

13. Map Features Support for SQL Spatial Integration with Virtual Earth tiles Data Grouping— Equal intervals, equal distribution, optimal, user-defined Multiple Map layers

14. Extensive Visualizations

15. Enhanced Report Viewer and Report Manager Experience Refreshed viewer look and feel Smooth and fluid navigation experience (AJAX Report Viewer) Updated Report Manager. Workflow optimized (no need to preview report to access its properties or manage it) Updated Report Manager look and feel

16. Share & Collaborate Report Part Gallery 16 Capitalize on Existing Reports Reusing common report elements helps to accelerate report creation, cut down costs, and increase end-user adoption. SharePoint provides the central location for users to access a library of existing reports and identify desired reusable content.

17. Publishing Published Reports ATOM Feed Data Import Encapsulating Data Sources 17 Data Sources Encapsulating Reports SharePoint Farm SQL Server Reporting Services 2008 R2—Data feed capabilities are provided out of the box in every report.

18. Maximizing Business Insight OLTP and OLAP Data Sources

19. Report Builder 3.0

20. 20 Managed Self-Service BI Data consistency across heterogeneous systems Empower Your People Improve Organizational Effectiveness Increase IT Efficiency Central management Access and re-use insights Share & collaborate with ease Intuitive authoring & powerful analysis Easily access and integrate data Deliver data securely and efficiently Automatic data refresh Rich visualizations and flexible layouts “Kilimanjaro signifies a greater emphasis toward supporting the needs of end users by leveraging the capabilities of SQL Server and the ubiquity of Excel.” - Helena Schwenk, Ovum

21. Summary—Business Insight to All Employees Unlock Your Data Deliver Relevant Information Drive Actionable Insights Increase IT and Developer Efficiency Empower your Users 21 Share and Collaborate

22. Early Feedback “SQL Server has already brought so much value to our organization, whether it’s giving us more insight into our data, reducing demands on our hardware or simply speeding up the performance of our applications.” - Ron Van Zanten, directing officer of Business Intelligence, Premier Bankcard Inc. “Our analysts can do anything with Excel, so integrating Excel as a front end for our BI infrastructure is extremely popular. It makes it easier to explore the huge wealth of data we have in our 17-terabyte data warehouse” - Dan Zerfas, Vice President of Software Development Microsoft SQL Server 2008 R2 new Report Builder is fundamentally improving our relationship with our customers by giving them the power and flexibility to create and modify their own reports to meet their immediate needs, removing the delay and cost of needing a report developer. - Peter Hammond, CyberSavvy.NET

23. Learn more about SQL Server 2008 R2 at www.microsoft.com/sqlserver www.microsoft.com/sqlserver Evaluate SQL Server 2008 R2 Download Report Builder 3.0 today and evaluate it against any supported data source (doesn’t have to be R2) Call to Action

24. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Microsoft Dynamics, the Microsoft Dynamics logo, and [list other trademarks] are trademarks of the Microsoft group of companies. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.