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Published byAngelina Reynolds Modified over 9 years ago
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New Paths, New Roles Challenges before the Public Service Broadcaster Today 1
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Global economic - political changes and technological advances offer new opportunities – and challenges 2
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New Technologies Privatisation Competition Financial Pressures 3
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Public Service Broadcasting Today State-owned and operated model Competition with commercial networks in chasing advertising/sponsorships Quality of programming is an issue 4
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Challenges before PSB Fulfil public interest obligations AND Be independent AND Have financial autonomy 5
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How can the PSB do this? Redefine role - don’t try to compete Upgrade quality of services and programming Diversify funding sources Set up autonomous structures 6
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Funding Options Receiver licence fee Taxes and government grants Commercial revenues Can we balance all these? 8
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Administrative Structure Autonomous - not controlled by government - responsible to both parliament and audience Separate bodies for - Licencing of public/pvt broadcasters - Management of PSB - Dispute / complaint redressal 9
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Structure of the PSB Network Example All India Radio 4 tier structure - National - Provincial - District - Local : group of villages 9
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Possible Initiatives Create new breed of broadcasters at national and local levels Create pool of regional resources - professional broadcasters - programmes - training 11
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Creative responses needed 12 From governments From broadcasters From regional and international institutions Thank you
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