1. Tyler Young Using Google Analytics to Better Your Business

2.  Who are you?  What do you do?  What do you want to get out of today? Introductions!

3.  What is Google Analytics, & why you should care  Key concepts for understanding reports  Answering questions  Automating these reports Overview

4. What Google can do for you The What & the Why

5. A tool for learning about your site.

6. You can’t do this in the real world!

7. 60% of the top 10,000 sites use it. Source: PingdomPingdom

8.  What pages are most popular?  Should we have a mobile site?  Which ad is most effective?  Are people sticking around longer than they did last month?  How do new visitors engage with the site (or buy products!) compared to returning visitors? Questions Analytics can answer

9. A bit of background Key Concepts

10. Pay attention to the dates you’re looking at!

13. Number of times people visited the site (may be repeats)

14. Number of individual “people” that visited the site

15. Number of times people visited some page

16. Avg. number of pages visited

17. Avg. time spent on site

18. % visitors who visit one page, then leave immediately

19. % of visitors who (as far as we know) have never visited before

20. Let’s poke around.

21. Interrogating your site Answering Questions

22. “Should we have a mobile site?”

23. “Which ad is most effective?”

24. “Are people sticking around longer than last month?”

25. “Is our site slow?”

26. “How do new visitors engage with the site?”

27. “What parts of the site get the most visits?”

28. “Where are visitors located?”

29. “How many times do people visit before buying?”

30. What if you don’t have time for this?

33. http://inform.ly $30/month, or see me to get on my plan

34. Visit bit.ly/1hPRE4ebit.ly/1hPRE4e (Goes to: ConversionInsights.net/ training/analytics/resources/)ConversionInsights.net/ training/analytics/resources/ Password: supersupersecret Email me at tyler@conversioninsights.net The fun doesn’t end here.